Apply to Campaign
Routinely: Supercharge your skincare
Routinely
Campaign Type
Paid
Set your desired compensation when applying. You'll also receive the product incentives below.
11 Social Posts
Awareness: Skincare, It's Personal
Go Live 10th Nov
awareness - additional frame
Go Live 23rd Nov
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Go Live 23rd Nov
Product Incentives
One personalised Routine; (3-4 serums) for content creation.
€120
Valued at
90 days
Paid Social Usage Rights
180 days
Organic Usage Rights
At ROUTINELY, we’re on a mission to give your skin exactly what it needs.That’s why we decided to focus on serums only - the most pure, potent and targeted form of skincare - in combination with expert guidance online. We ask our buyers to complete a skin ID test on the website, so we can recommend a custom set of serums that fits their specific skin profile and skin ambitions.
Once purchased, the guidance continues through the app. No more figuring out in what order to apply the serums and ‘at what time?’ or ‘when can I expect results?’.
What’s great about Routinely:
- Custom Routines: With the help of an online guide they recommend a set of 1, 2 or 3 serums to fit your specific skin profile, so people will never get lost in the skincare search again.
- Pure and potent formulas: No magic potions, just the best of nature & science - without unnecessary additives. All products are unisex, cruelty-free & vegan. Made in Switzerland, based in Amsterdam.
- Daily Guidance: After you’ve purchased your serums, the app helps you understand your skin better by knowing exactly when and how to use the serums in order to achieve optimal results.
The Campaign:
We are looking for influencers between 18-39 years old who understand the pain and frustration their followers have in finding the right skincare products for their individual needs.
The ideal influencer is positive, empowering to those around them, and credible in delivering recommendations for health and/or beauty. Creators who can have an authentic connection with the brand and feel a genuine tie to their mission of personalised skincare without compromising care for animals, the planet and sustainability.
Content and Deliverables:
We need creators who can provide education on Routinely’s products, its straight-forward and personalised approach to skincare.
You will also be required to put your personal discount code in your Instagram bio for the duration of the campaign.
Product Incentives
Routinely.co Product
Valued at
€120
Social posts
Awareness: Skincare, It's Personal
Go Live 10th Nov
Speak to your followers directly about your skin issues and ambitions, showing your face/skin. What hasn't been working and the frustrations you have. Show an excerpt from Routinely's personalised test questions and talk about how you're excited to test out the custom set of serums recommended for your skin's needs!
awareness - additional frame
Go Live 23rd Nov
my routine - additional frame 3
Go Live 23rd Nov
my routinely - additional frame 2
Go Live 15th Dec
awareness - additional frame 3
Go Live 23rd Nov
Drive Clicks: “My Daily Routine-ly”
Go Live 14th Nov
Showcase through video the application of your skincare routine, (good lighting required) with close up of your skin. You can start with your usual cleansing step, followed by your Routinely serum(s) and finish with your moisturizer - without showing other brands or packaging.
my routine - additional frame
Go Live 23rd Nov
unboxing - additional frame 2
Go Live 16th Dec
unboxing - additional frame
Go Live 23rd Nov
Drive Clicks (Unboxing): Finally here, Simplified Skincare!
Go Live 11th Nov
Speak about how your package is here with the specific products you were recommended based on your test.
- Highlight the sustainable packaging choices (glass bottles, removable labels, no secondary packaging, all packaging locally sourced)
- brand differentiators that speak most to you (pure & potent formulas, merging the best of nature & science / made in Switzerland, based in Amsterdam / vegan, cruelty-free, fragrance-free) .
- Refer to the ROUTINELY app that gives more guidance in helping you track exactly when, where and how to apply for optimal results now that the weather is changing in NL! (Like a skincare best friend).
- Highlight the sustainable packaging choices (glass bottles, removable labels, no secondary packaging, all packaging locally sourced)
- brand differentiators that speak most to you (pure & potent formulas, merging the best of nature & science / made in Switzerland, based in Amsterdam / vegan, cruelty-free, fragrance-free) .
- Refer to the ROUTINELY app that gives more guidance in helping you track exactly when, where and how to apply for optimal results now that the weather is changing in NL! (Like a skincare best friend).
Sign Up!: Routinely Glow Up
Go Live 18th Nov
Capture aesthetically pleasing ‘routine’ moments followed by the last frame of your Routinely Glow Up selfie! Provide Discount Code and include in bio Routinely Ambassador with discount code.