Apply to Campaign
ABOUT YOU | Online fashion from over 1,500 top brands
About You RO
Campaign Type
Paid
Set your desired compensation when applying to the campaign.
3 Social Posts
Instagram Story
Go Live 30th Jun
Instagram Reels
Go Live 30th Jun
Instagram Carousel Post (3 images)
Go Live 30th Jun
90 days
Paid Social Usage Rights
180 days
Organic Usage Rights
The goal: We need you to create content that will entice your audience to explore and buy from ABOUT YOU's online summer sale - up to 60% off on chosen products and vouchers on different clothes categories.
Creative Concept Overview: We want you to show off your wardrobe, straight from ABOUT YOU. For us, it's all about everyone's individual style. Whether it's chic or retro, sporty or glam, we've got you covered. Summer is all about spending time with friends and family, making memories and looking your best. Running for the whole of July, our summer sale can let you live your best life without emptying your wallet.
The sale phase lasts the whole of July. The storytelling for all the channels is tailored to summer sales collections and placing an order during sale time.
Content Deliverables: What we expect of you is content that will drive sales (CTA: Click on the site to purchase). We expect the content to be aesthetically pleasing and fun, explaining the ABOUT YOU sale, and adding credible reasons as to why you love it.
1x Instagram In-feed
1x Instagram Stories
1x Instagram Reels
Key messaging points: ABOUT YOU’s summer sale has up to 60% off lasting the whole of July!
Timelines: We are working on getting everything up and running as quickly as possible and working with the timeline of content going live before the 8th of July.
Creator Selection: Monday, June 13th
Content Delivered By: Friday, June 24th
Content LIVE Date By: Thursday, June 30th
Please note that more information will be provided upon creator selection.
Content inspiration for this campaign
Social posts
Instagram Story
Go Live 30th Jun
ALL CONTENT MUST BE CREATED IN ROMANIAN AND ENGLISH
Using one of the proposed thought-starters (or a similar narrative of your own design), you will create 1 story for ABOUT YOU, highlighting its features and benefits.
KEY MESSAGES: Sharing ABOUT YOU’s summer sale up to 60% off lasting the whole of July.
Regardless of which two thought-starters you choose, the product will need to be front and centre
Clickthrough URLs will be provided at a later date.
Please do your best to show the product in the first 3 seconds
Stories are to be 10 to 15 seconds
Dimensions are to be 9x16
Using one of the proposed thought-starters (or a similar narrative of your own design), you will create 1 story for ABOUT YOU, highlighting its features and benefits.
KEY MESSAGES: Sharing ABOUT YOU’s summer sale up to 60% off lasting the whole of July.
Regardless of which two thought-starters you choose, the product will need to be front and centre
Clickthrough URLs will be provided at a later date.
Please do your best to show the product in the first 3 seconds
Stories are to be 10 to 15 seconds
Dimensions are to be 9x16
Instagram Reels
Go Live 30th Jun
ALL CONTENT MUST BE CREATED IN ROMANIAN AND ENGLISH
Using one of the proposed thought-starters (or a similar narrative of your own design), you will create 1 story for ABOUT YOU, highlighting its features and benefits.
KEY MESSAGES:Sharing ABOUT YOU’s summer sale up to 60% off lasting the whole of July.
Regardless of which two thought-starters you choose, the product will need to be front and centre
Clickthrough URLs will be provided at a later date.
Please do your best to show the product in the first 3 seconds
Stories are to be 10 to 15 seconds
Dimensions are to be 9x16
Using one of the proposed thought-starters (or a similar narrative of your own design), you will create 1 story for ABOUT YOU, highlighting its features and benefits.
KEY MESSAGES:Sharing ABOUT YOU’s summer sale up to 60% off lasting the whole of July.
Regardless of which two thought-starters you choose, the product will need to be front and centre
Clickthrough URLs will be provided at a later date.
Please do your best to show the product in the first 3 seconds
Stories are to be 10 to 15 seconds
Dimensions are to be 9x16
Instagram Carousel Post (3 images)
Go Live 30th Jun
You will create 1 IG Carousel post for ABOUT YOU, highlighting its features and benefits.
KEY MESSAGES: Sharing ABOUT YOU’s summer sale up to 60% off lasting the whole of July.
Please provide up to 3 images for your carousel post.
Dimensions are to be 9x16 and 1x1
KEY MESSAGES: Sharing ABOUT YOU’s summer sale up to 60% off lasting the whole of July.
Please provide up to 3 images for your carousel post.
Dimensions are to be 9x16 and 1x1