StriVectin | Outsmart Ageing - Instagram

Share with your followers the problem, the solution, then the results - in three steps of a story of your StriVectin Neck or Eye product focus. Framework: 1. Problem 2. Solution 3. Result DO’s & DON’TS General Do’s and Don’ts Be authentic and relatable. Use your own tone of voice Be yourself, wear what you like Be happy and cheerful Must clearly label #AD in accordance with the ASA guidelines. StriVectin product labels must be shown clearly and be readable to the audience. Ensure any content which uses a mirror effect/front camera is returned to normal in post-production. Products must be used in the manner as instructed by StriVectin Content to be filmed in high resolution and provided to StriVectin. Please respond to consumer queries where relevant, directing to the StriVectin channels or StriVectin UK website to purchase. Please include both branded hashtags in all posts. Please tag @strivectinUK in all story frames Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised. Don’t be too salesy. Just try to convince your audience by being authentic and relatable. Don’t include other skincare brands Don’t use distracting filters Always use *disclaimer copy to substantiate claims Legal DO’s and DON’TS Do NOT use "High Risk" words or terms below. "Low Risk" words and terms CAN be used. DO NOT use words like: ● Activates ● Converts ● Stimulates ● Treats ● Relieves ● Heals ● Soothes Actives or active ingredient(s) What should NOT be said in reference to StriVectin: ● Heals (if unqualified) ● Repairs dry skin ● Repairs (damaged) skin ● Repairs the skin’s moisture barrier ● Removes/reduces scars ● Reduces redness ● Any reference to rosacea ● Eliminates or removes age spots or dark spots ● Prevents new spots from appearing ● Prevents the onset/emergence of age spots ● Any impression or reference to skin depigmentation ● References to photo-aging and/or related damage ● Reduce acne /pimples /breakouts Low Risk. Claims that you CAN use: ● Replenish/Protect the skin’s moisture barrier ● Strengthens the skin barrier ● Improves skin barrier function ● Protects/relieves/soothes dry skin ● Reduces the look of age spots ● Reduces the look of redness ● Moisturizes/hydrates skin ● Diminishes/reduces the look or the signs of aging ● Smoothes wrinkles/visibly reduces wrinkles/reduces the look or appearance of wrinkles ● Targets collagen ● Skin feels/appears firm/lifted ● Improves elasticity/resiliency ● Reduces the look of dark circles ● Visibly reduces under eye puffiness ● Sloughs off dead skin cells/exfoliates skin ● Tightens the appearance of pores ● Visibly reduces pores ● Ingredient/Vitamin/Mineral/Antioxidant produces cosmetic benefit ● Healthy (from an appearance perspective) ● Skin looks and feels healthy ● Visibly firms/tighten skin About the Products: Select One Neck Product and a secondary Eye area product. Neck Area. StriVectin is one of the inly Skincare brands that emphasized on the Neck area in detail with specific care. There are multiple reasons for this and the Neck area is an area that shows signs of aging as one of the first areas. Also, technological impact (looking down on your phone over 100 times a day) is causing a known issue called “Tech neck”. To Target the neck, we have: TL Advanced Tightening & Brightening Cream for Neck & Decollete PLUS Product information, product claims, before & afters and ingredients can be found here: https://www.strivectin.co.uk/tl-neck-cream-plus Key information/ideation to use to make it relatable: the cause of Neck skin issues: Do you look down to your phone a lot and therefore notice horizontal lines? Do you suffer from Do you want a Swan Neck but feel like you see a Turkey neck? Have you neglected your neck? Did you know that the Neck is the first area to show aging skin? Did you neglect your neck area and are now regretting this? Why it’s better? Unlike many Vitamin C serums, this lightweight formula soaks into skin What attracted you to this product? Why did you want to try it? Discuss how this product addresses concerns for you? Tried other similar products before that didn’t work? What convinced you? The clinical results? The before & afters? Why did you need this product so badly? Then discuss how and when you use this product and how it is helping you Address some of the common questions people may have about this product: The #1 selling Cream exclusively for the Neck And Décolleté in the USA!* (*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department/Specialty, Skincare Brand Sales, Body Part: Neck/Décolleté, Jan. 2018 – September 2021 Combined.) Always use SPF after Beautiful consistency that easily absorbs into the skin Apply in upward motion on your neck and decollete It is vegan and PETA-approved cruelty free. TL Advanced Peptight Tightening Neck Serum Roller. Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/peptight-neck-roller High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula. Eye Area. Strivectin has many hyperfocused products for the eye area to address any concern. This delicate skin is one of the first to show signs of ageing. StriVectin has developed a range of fantastic eye products, all formulated with NIA-114 to strengthen the skin barrier. The eye products we want to focus on are: Intensive Eye Concentrate for Wrinkles PLUS, Peptight 360 Tightening Eye Serum and Super-C Dark Circle Brightening Eye Serum. More information here: https://strivectin.co.uk/compare-eye-treatments Super-C Dark Circle Eye Serum (Caroline Hirons’ favourites) Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/brightening-eye-serum Key information/ideation to use to make it relatable: Did you know that 28% of people in the UK rate Dark Circles as their primary eye concern*? (source: *Independent survey received from Odore UK from 10,007 UK Citizens when signing up to receive a free Strivectin Sample.) Discuss how this is a concern for you? Which moments? Tried other similar products before that didn’t work? What convinced you? The clinical results? The before & afters? Why did you need this product so badly? Then discuss how and when you use this product and how it is helping you Address some of the common questions people may have about this product: Targets BOTH blue and brown toned dark circles Lightweight product, easily layerable The product is non-comedogenic It is vegan and PETA-approved cruelty free. ophthalmologist tested and fragrance-free. Intensive Eye Concentrate for Wrinkles Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/intensive-eye-plus Key information/ideation to make it relatable: See younger-looking eyes starting in just 5 days* (*Based on expert grading when used as directed.) Discuss how this is a concern for you? Which moments? Tried other similar products before that didn’t work? What convinced you? The clinical results? The before & afters? Why did you need this product so badly? Then discuss how and when you use this product and how it is helping you Address some of the common questions people may have about this product: Intensively reduces the appearance of crow's feet, under-eye lines, and "eleven" frown lines between the brows Diminishes the appearance of dark circles Helps alleviate puffiness Neutralises the visible effects of blue light Peptight 360 Tightening Eye Serum Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/peptight-eye-serum Key information/ideation to make it relatable: An absolute must-have to tighten your eye area all-around. Discuss how this is a concern for you? Which moments? Tried other similar products before that didn’t work? What convinced you? The clinical results? The before & afters? Why did you need this product so badly? Then discuss how and when you use this product and how it is helping you Address some of the common questions people may have about this product: Visibly tightens & firms entire eye area​ Now targets creping skin on eyelids​ Provides instant cooling & depuffing effects ​ Brightens & evens tone on eyelids & around eyes Ophthalmologist tested and fragrance free

Concept must be approved by client prior to going live. Your are encouraged to come up with your own concept of introducing your chosen StriVectin product and why it helps address your ageing concerns. Remember to capture attention in feed using unexpected ways to showcase how your product can stop the speed of scroll. DO’s & DON’TS General Do’s and Don’ts Be authentic and relatable. Use your own tone of voice Be yourself, wear what you like Be happy and cheerful Must clearly label #AD in accordance with the ASA guidelines. StriVectin product labels must be shown clearly and be readable to the audience. Ensure any content which uses a mirror effect/front camera is returned to normal in post-production. Products must be used in the manner as instructed by StriVectin Content to be filmed in high resolution and provided to StriVectin. Please respond to consumer queries where relevant, directing to the StriVectin channels or StriVectin UK website to purchase. Please include both branded hashtags in all posts. Please tag @strivectinUK in all story frames Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised. Don’t be too salesy. Just try to convince your audience by being authentic and relatable. Don’t include other skincare brands Don’t use distracting filters Always use *disclaimer copy to substantiate claims Legal DO’s and DON’TS Do NOT use "High Risk" words or terms below. "Low Risk" words and terms CAN be used. DO NOT use words like: ● Activates ● Converts ● Stimulates ● Treats ● Relieves ● Heals ● Soothes Actives or active ingredient(s) What should NOT be said in reference to StriVectin: ● Heals (if unqualified) ● Repairs dry skin ● Repairs (damaged) skin ● Repairs the skin’s moisture barrier ● Removes/reduces scars ● Reduces redness ● Any reference to rosacea ● Eliminates or removes age spots or dark spots ● Prevents new spots from appearing ● Prevents the onset/emergence of age spots ● Any impression or reference to skin depigmentation ● References to photo-aging and/or related damage ● Reduce acne /pimples /breakouts Low Risk. Claims that you CAN use: ● Replenish/Protect the skin’s moisture barrier ● Strengthens the skin barrier ● Improves skin barrier function ● Protects/relieves/soothes dry skin ● Reduces the look of age spots ● Reduces the look of redness ● Moisturizes/hydrates skin ● Diminishes/reduces the look or the signs of aging ● Smoothes wrinkles/visibly reduces wrinkles/reduces the look or appearance of wrinkles ● Targets collagen ● Skin feels/appears firm/lifted ● Improves elasticity/resiliency ● Reduces the look of dark circles ● Visibly reduces under eye puffiness ● Sloughs off dead skin cells/exfoliates skin ● Tightens the appearance of pores ● Visibly reduces pores ● Ingredient/Vitamin/Mineral/Antioxidant produces cosmetic benefit ● Healthy (from an appearance perspective) ● Skin looks and feels healthy ● Visibly firms/tighten skin About the Products: Select One Neck Product and a secondary Eye area product. Neck Area. StriVectin is one of the inly Skincare brands that emphasized on the Neck area in detail with specific care. There are multiple reasons for this and the Neck area is an area that shows signs of aging as one of the first areas. Also, technological impact (looking down on your phone over 100 times a day) is causing a known issue called “Tech neck”. To Target the neck, we have: TL Advanced Tightening & Brightening Cream for Neck & Decollete PLUS Product information, product claims, before & afters and ingredients can be found here: https://www.strivectin.co.uk/tl-neck-cream-plus Key information/ideation to use to make it relatable: the cause of Neck skin issues: Do you look down to your phone a lot and therefore notice horizontal lines? Do you suffer from Do you want a Swan Neck but feel like you see a Turkey neck? Have you neglected your neck? Did you know that the Neck is the first area to show aging skin? Did you neglect your neck area and are now regretting this? Why it’s better? Unlike many Vitamin C serums, this lightweight formula soaks into skin What attracted you to this product? Why did you want to try it? Discuss how this product addresses concerns for you? Tried other similar products before that didn’t work? What convinced you? The clinical results? The before & afters? Why did you need this product so badly? Then discuss how and when you use this product and how it is helping you Address some of the common questions people may have about this product: The #1 selling Cream exclusively for the Neck And Décolleté in the USA!* (*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department/Specialty, Skincare Brand Sales, Body Part: Neck/Décolleté, Jan. 2018 – September 2021 Combined.) Always use SPF after Beautiful consistency that easily absorbs into the skin Apply in upward motion on your neck and decollete It is vegan and PETA-approved cruelty free. TL Advanced Peptight Tightening Neck Serum Roller. Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/peptight-neck-roller High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula. Eye Area. Strivectin has many hyperfocused products for the eye area to address any concern. This delicate skin is one of the first to show signs of ageing. StriVectin has developed a range of fantastic eye products, all formulated with NIA-114 to strengthen the skin barrier. The eye products we want to focus on are: Intensive Eye Concentrate for Wrinkles PLUS, Peptight 360 Tightening Eye Serum and Super-C Dark Circle Brightening Eye Serum. More information here: https://strivectin.co.uk/compare-eye-treatments Super-C Dark Circle Eye Serum (Caroline Hirons’ favourites) Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/brightening-eye-serum Key information/ideation to use to make it relatable: Did you know that 28% of people in the UK rate Dark Circles as their primary eye concern*? (source: *Independent survey received from Odore UK from 10,007 UK Citizens when signing up to receive a free Strivectin Sample.) Discuss how this is a concern for you? Which moments? Tried other similar products before that didn’t work? What convinced you? The clinical results? The before & afters? Why did you need this product so badly? Then discuss how and when you use this product and how it is helping you Address some of the common questions people may have about this product: Targets BOTH blue and brown toned dark circles Lightweight product, easily layerable The product is non-comedogenic It is vegan and PETA-approved cruelty free. ophthalmologist tested and fragrance-free. Intensive Eye Concentrate for Wrinkles Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/intensive-eye-plus Key information/ideation to make it relatable: See younger-looking eyes starting in just 5 days* (*Based on expert grading when used as directed.) Discuss how this is a concern for you? Which moments? Tried other similar products before that didn’t work? What convinced you? The clinical results? The before & afters? Why did you need this product so badly? Then discuss how and when you use this product and how it is helping you Address some of the common questions people may have about this product: Intensively reduces the appearance of crow's feet, under-eye lines, and "eleven" frown lines between the brows Diminishes the appearance of dark circles Helps alleviate puffiness Neutralises the visible effects of blue light Peptight 360 Tightening Eye Serum Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/peptight-eye-serum Key information/ideation to make it relatable: An absolute must-have to tighten your eye area all-around. Discuss how this is a concern for you? Which moments? Tried other similar products before that didn’t work? What convinced you? The clinical results? The before & afters? Why did you need this product so badly? Then discuss how and when you use this product and how it is helping you Address some of the common questions people may have about this product: Visibly tightens & firms entire eye area​ Now targets creping skin on eyelids​ Provides instant cooling & depuffing effects ​ Brightens & evens tone on eyelids & around eyes Ophthalmologist tested and fragrance free

Share with your followers your StriVectin product focus of choice (Neck or Eye) and explain why you love it so much by showing us its benefits. - Ensure Product & Label are clearly visible Framework: 1. Introduce product to your followers 2. share why you love it 3. show why you love it DO’s & DON’TS General Do’s and Don’ts Be authentic and relatable. Use your own tone of voice Be yourself, wear what you like Be happy and cheerful Must clearly label #AD in accordance with the ASA guidelines. StriVectin product labels must be shown clearly and be readable to the audience. Ensure any content which uses a mirror effect/front camera is returned to normal in post-production. Products must be used in the manner as instructed by StriVectin Content to be filmed in high resolution and provided to StriVectin. Please respond to consumer queries where relevant, directing to the StriVectin channels or StriVectin UK website to purchase. Please include both branded hashtags in all posts. DO’s & DON’TS General Do’s and Don’ts Be authentic and relatable. Use your own tone of voice Be yourself, wear what you like Be happy and cheerful Must clearly label #AD in accordance with the ASA guidelines. StriVectin product labels must be shown clearly and be readable to the audience. Ensure any content which uses a mirror effect/front camera is returned to normal in post-production. Products must be used in the manner as instructed by StriVectin Content to be filmed in high resolution and provided to StriVectin. Please respond to consumer queries where relevant, directing to the StriVectin channels or StriVectin UK website to purchase. Please include both branded hashtags in all posts. Please tag @strivectinUK in all story frames Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised. Don’t be too salesy. Just try to convince your audience by being authentic and relatable. Don’t include other skincare brands Don’t use distracting filters Always use *disclaimer copy to substantiate claims Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised. Don’t be too salesy. Just try to convince your audience by being authentic and relatable. Don’t include other skincare brands Don’t use distracting filters Always use *disclaimer copy to substantiate claim Legal DO’s and DON’TS Do NOT use "High Risk" words or terms below. "Low Risk" words and terms CAN be used. DO NOT use words like: ● Activates ● Converts ● Stimulates ● Treats ● Relieves ● Heals ● Soothes Actives or active ingredient(s) What should NOT be said in reference to StriVectin: ● Heals (if unqualified) ● Repairs dry skin ● Repairs (damaged) skin ● Repairs the skin’s moisture barrier ● Removes/reduces scars ● Reduces redness ● Any reference to rosacea ● Eliminates or removes age spots or dark spots ● Prevents new spots from appearing ● Prevents the onset/emergence of age spots ● Any impression or reference to skin depigmentation ● References to photo-aging and/or related damage ● Reduce acne /pimples /breakouts Low Risk. Claims that you CAN use: ● Replenish/Protect the skin’s moisture barrier ● Strengthens the skin barrier ● Improves skin barrier function ● Protects/relieves/soothes dry skin ● Reduces the look of age spots ● Reduces the look of redness ● Moisturizes/hydrates skin ● Diminishes/reduces the look or the signs of aging ● Smoothes wrinkles/visibly reduces wrinkles/reduces the look or appearance of wrinkles ● Targets collagen ● Skin feels/appears firm/lifted ● Improves elasticity/resiliency ● Reduces the look of dark circles ● Visibly reduces under eye puffiness ● Sloughs off dead skin cells/exfoliates skin ● Tightens the appearance of pores ● Visibly reduces pores ● Ingredient/Vitamin/Mineral/Antioxidant produces cosmetic benefit ● Healthy (from an appearance perspective) ● Skin looks and feels healthy ● Visibly firms/tighten skin About the Products: Select One Neck Product and a secondary Eye area product. Neck Area. StriVectin is one of the inly Skincare brands that emphasized on the Neck area in detail with specific care. There are multiple reasons for this and the Neck area is an area that shows signs of aging as one of the first areas. Also, technological impact (looking down on your phone over 100 times a day) is causing a known issue called “Tech neck”. To Target the neck, we have: TL Advanced Tightening & Brightening Cream for Neck & Decollete PLUS Product information, product claims, before & afters and ingredients can be found here: https://www.strivectin.co.uk/tl-neck-cream-plus Key information/ideation to use to make it relatable: the cause of Neck skin issues: Do you look down to your phone a lot and therefore notice horizontal lines? Do you suffer from Do you want a Swan Neck but feel like you see a Turkey neck? Have you neglected your neck? Did you know that the Neck is the first area to show aging skin? Did you neglect your neck area and are now regretting this? Why it’s better? Unlike many Vitamin C serums, this lightweight formula soaks into skin What attracted you to this product? Why did you want to try it? Discuss how this product addresses concerns for you? Tried other similar products before that didn’t work? What convinced you? The clinical results? The before & afters? Why did you need this product so badly? Then discuss how and when you use this product and how it is helping you Address some of the common questions people may have about this product: The #1 selling Cream exclusively for the Neck And Décolleté in the USA!* (*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department/Specialty, Skincare Brand Sales, Body Part: Neck/Décolleté, Jan. 2018 – September 2021 Combined.) Always use SPF after Beautiful consistency that easily absorbs into the skin Apply in upward motion on your neck and decollete It is vegan and PETA-approved cruelty free. TL Advanced Peptight Tightening Neck Serum Roller. Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/peptight-neck-roller High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula. Eye Area. Strivectin has many hyperfocused products for the eye area to address any concern. This delicate skin is one of the first to show signs of ageing. StriVectin has developed a range of fantastic eye products, all formulated with NIA-114 to strengthen the skin barrier. The eye products we want to focus on are: Intensive Eye Concentrate for Wrinkles PLUS, Peptight 360 Tightening Eye Serum and Super-C Dark Circle Brightening Eye Serum. More information here: https://strivectin.co.uk/compare-eye-treatments Super-C Dark Circle Eye Serum (Caroline Hirons’ favourites) Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/brightening-eye-serum Key information/ideation to use to make it relatable: Did you know that 28% of people in the UK rate Dark Circles as their primary eye concern*? (source: *Independent survey received from Odore UK from 10,007 UK Citizens when signing up to receive a free Strivectin Sample.) Discuss how this is a concern for you? Which moments? Tried other similar products before that didn’t work? What convinced you? The clinical results? The before & afters? Why did you need this product so badly? Then discuss how and when you use this product and how it is helping you Address some of the common questions people may have about this product: Targets BOTH blue and brown toned dark circles Lightweight product, easily layerable The product is non-comedogenic It is vegan and PETA-approved cruelty free. ophthalmologist tested and fragrance-free. Intensive Eye Concentrate for Wrinkles Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/intensive-eye-plus Key information/ideation to make it relatable: See younger-looking eyes starting in just 5 days* (*Based on expert grading when used as directed.) Discuss how this is a concern for you? Which moments? Tried other similar products before that didn’t work? What convinced you? The clinical results? The before & afters? Why did you need this product so badly? Then discuss how and when you use this product and how it is helping you Address some of the common questions people may have about this product: Intensively reduces the appearance of crow's feet, under-eye lines, and "eleven" frown lines between the brows Diminishes the appearance of dark circles Helps alleviate puffiness Neutralises the visible effects of blue light Peptight 360 Tightening Eye Serum Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/peptight-eye-serum Key information/ideation to make it relatable: An absolute must-have to tighten your eye area all-around. Discuss how this is a concern for you? Which moments? Tried other similar products before that didn’t work? What convinced you? The clinical results? The before & afters? Why did you need this product so badly? Then discuss how and when you use this product and how it is helping you Address some of the common questions people may have about this product: Visibly tightens & firms entire eye area​ Now targets creping skin on eyelids​ Provides instant cooling & depuffing effects ​ Brightens & evens tone on eyelids & around eyes Ophthalmologist tested and fragrance free

Share with your followers the problem, the solution, then the results - in three steps of a story of your StriVectin Neck or Eye product focus. Framework: 1. Problem 2. Solution 3. Result DO’s & DON’TS General Do’s and Don’ts Be authentic and relatable. Use your own tone of voice Be yourself, wear what you like Be happy and cheerful Must clearly label #AD in accordance with the ASA guidelines. StriVectin product labels must be shown clearly and be readable to the audience. Ensure any content which uses a mirror effect/front camera is returned to normal in post-production. Products must be used in the manner as instructed by StriVectin Content to be filmed in high resolution and provided to StriVectin. Please respond to consumer queries where relevant, directing to the StriVectin channels or StriVectin UK website to purchase. Please include both branded hashtags in all posts. Please tag @strivectinUK in all story frames Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised. Don’t be too salesy. Just try to convince your audience by being authentic and relatable. Don’t include other skincare brands Don’t use distracting filters Always use *disclaimer copy to substantiate claims Legal DO’s and DON’TS Do NOT use "High Risk" words or terms below. "Low Risk" words and terms CAN be used. DO NOT use words like: ● Activates ● Converts ● Stimulates ● Treats ● Relieves ● Heals ● Soothes Actives or active ingredient(s) What should NOT be said in reference to StriVectin: ● Heals (if unqualified) ● Repairs dry skin ● Repairs (damaged) skin ● Repairs the skin’s moisture barrier ● Removes/reduces scars ● Reduces redness ● Any reference to rosacea ● Eliminates or removes age spots or dark spots ● Prevents new spots from appearing ● Prevents the onset/emergence of age spots ● Any impression or reference to skin depigmentation ● References to photo-aging and/or related damage ● Reduce acne /pimples /breakouts Low Risk. Claims that you CAN use: ● Replenish/Protect the skin’s moisture barrier ● Strengthens the skin barrier ● Improves skin barrier function ● Protects/relieves/soothes dry skin ● Reduces the look of age spots ● Reduces the look of redness ● Moisturizes/hydrates skin ● Diminishes/reduces the look or the signs of aging ● Smoothes wrinkles/visibly reduces wrinkles/reduces the look or appearance of wrinkles ● Targets collagen ● Skin feels/appears firm/lifted ● Improves elasticity/resiliency ● Reduces the look of dark circles ● Visibly reduces under eye puffiness ● Sloughs off dead skin cells/exfoliates skin ● Tightens the appearance of pores ● Visibly reduces pores ● Ingredient/Vitamin/Mineral/Antioxidant produces cosmetic benefit ● Healthy (from an appearance perspective) ● Skin looks and feels healthy ● Visibly firms/tighten skin About the Products: Select One Neck Product and a secondary Eye area product. Neck Area. StriVectin is one of the inly Skincare brands that emphasized on the Neck area in detail with specific care. There are multiple reasons for this and the Neck area is an area that shows signs of aging as one of the first areas. Also, technological impact (looking down on your phone over 100 times a day) is causing a known issue called “Tech neck”. To Target the neck, we have: TL Advanced Tightening & Brightening Cream for Neck & Decollete PLUS Product information, product claims, before & afters and ingredients can be found here: https://www.strivectin.co.uk/tl-neck-cream-plus Key information/ideation to use to make it relatable: the cause of Neck skin issues: Do you look down to your phone a lot and therefore notice horizontal lines? Do you suffer from Do you want a Swan Neck but feel like you see a Turkey neck? Have you neglected your neck? Did you know that the Neck is the first area to show aging skin? Did you neglect your neck area and are now regretting this? Why it’s better? Unlike many Vitamin C serums, this lightweight formula soaks into skin What attracted you to this product? Why did you want to try it? Discuss how this product addresses concerns for you? Tried other similar products before that didn’t work? What convinced you? The clinical results? The before & afters? Why did you need this product so badly? Then discuss how and when you use this product and how it is helping you Address some of the common questions people may have about this product: The #1 selling Cream exclusively for the Neck And Décolleté in the USA!* (*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department/Specialty, Skincare Brand Sales, Body Part: Neck/Décolleté, Jan. 2018 – September 2021 Combined.) Always use SPF after Beautiful consistency that easily absorbs into the skin Apply in upward motion on your neck and decollete It is vegan and PETA-approved cruelty free. TL Advanced Peptight Tightening Neck Serum Roller. Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/peptight-neck-roller High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula. Eye Area. Strivectin has many hyperfocused products for the eye area to address any concern. This delicate skin is one of the first to show signs of ageing. StriVectin has developed a range of fantastic eye products, all formulated with NIA-114 to strengthen the skin barrier. The eye products we want to focus on are: Intensive Eye Concentrate for Wrinkles PLUS, Peptight 360 Tightening Eye Serum and Super-C Dark Circle Brightening Eye Serum. More information here: https://strivectin.co.uk/compare-eye-treatments Super-C Dark Circle Eye Serum (Caroline Hirons’ favourites) Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/brightening-eye-serum Key information/ideation to use to make it relatable: Did you know that 28% of people in the UK rate Dark Circles as their primary eye concern*? (source: *Independent survey received from Odore UK from 10,007 UK Citizens when signing up to receive a free Strivectin Sample.) Discuss how this is a concern for you? Which moments? Tried other similar products before that didn’t work? What convinced you? The clinical results? The before & afters? Why did you need this product so badly? Then discuss how and when you use this product and how it is helping you Address some of the common questions people may have about this product: Targets BOTH blue and brown toned dark circles Lightweight product, easily layerable The product is non-comedogenic It is vegan and PETA-approved cruelty free. ophthalmologist tested and fragrance-free. Intensive Eye Concentrate for Wrinkles Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/intensive-eye-plus Key information/ideation to make it relatable: See younger-looking eyes starting in just 5 days* (*Based on expert grading when used as directed.) Discuss how this is a concern for you? Which moments? Tried other similar products before that didn’t work? What convinced you? The clinical results? The before & afters? Why did you need this product so badly? Then discuss how and when you use this product and how it is helping you Address some of the common questions people may have about this product: Intensively reduces the appearance of crow's feet, under-eye lines, and "eleven" frown lines between the brows Diminishes the appearance of dark circles Helps alleviate puffiness Neutralises the visible effects of blue light Peptight 360 Tightening Eye Serum Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/peptight-eye-serum Key information/ideation to make it relatable: An absolute must-have to tighten your eye area all-around. Discuss how this is a concern for you? Which moments? Tried other similar products before that didn’t work? What convinced you? The clinical results? The before & afters? Why did you need this product so badly? Then discuss how and when you use this product and how it is helping you Address some of the common questions people may have about this product: Visibly tightens & firms entire eye area​ Now targets creping skin on eyelids​ Provides instant cooling & depuffing effects ​ Brightens & evens tone on eyelids & around eyes Ophthalmologist tested and fragrance free

Share with your followers your StriVectin product focus of choice (Neck or Eye) and explain why you love it so much by showing us its benefits. - Ensure Product & Label are clearly visible Framework: 1. Introduce product to your followers 2. share why you love it 3. show why you love it DO’s & DON’TS General Do’s and Don’ts Be authentic and relatable. Use your own tone of voice Be yourself, wear what you like Be happy and cheerful Must clearly label #AD in accordance with the ASA guidelines. StriVectin product labels must be shown clearly and be readable to the audience. Ensure any content which uses a mirror effect/front camera is returned to normal in post-production. Products must be used in the manner as instructed by StriVectin Content to be filmed in high resolution and provided to StriVectin. Please respond to consumer queries where relevant, directing to the StriVectin channels or StriVectin UK website to purchase. Please include both branded hashtags in all posts. DO’s & DON’TS General Do’s and Don’ts Be authentic and relatable. Use your own tone of voice Be yourself, wear what you like Be happy and cheerful Must clearly label #AD in accordance with the ASA guidelines. StriVectin product labels must be shown clearly and be readable to the audience. Ensure any content which uses a mirror effect/front camera is returned to normal in post-production. Products must be used in the manner as instructed by StriVectin Content to be filmed in high resolution and provided to StriVectin. Please respond to consumer queries where relevant, directing to the StriVectin channels or StriVectin UK website to purchase. Please include both branded hashtags in all posts. Please tag @strivectinUK in all story frames Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised. Don’t be too salesy. Just try to convince your audience by being authentic and relatable. Don’t include other skincare brands Don’t use distracting filters Always use *disclaimer copy to substantiate claims Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised. Don’t be too salesy. Just try to convince your audience by being authentic and relatable. Don’t include other skincare brands Don’t use distracting filters Always use *disclaimer copy to substantiate claim Legal DO’s and DON’TS Do NOT use "High Risk" words or terms below. "Low Risk" words and terms CAN be used. DO NOT use words like: ● Activates ● Converts ● Stimulates ● Treats ● Relieves ● Heals ● Soothes Actives or active ingredient(s) What should NOT be said in reference to StriVectin: ● Heals (if unqualified) ● Repairs dry skin ● Repairs (damaged) skin ● Repairs the skin’s moisture barrier ● Removes/reduces scars ● Reduces redness ● Any reference to rosacea ● Eliminates or removes age spots or dark spots ● Prevents new spots from appearing ● Prevents the onset/emergence of age spots ● Any impression or reference to skin depigmentation ● References to photo-aging and/or related damage ● Reduce acne /pimples /breakouts Low Risk. Claims that you CAN use: ● Replenish/Protect the skin’s moisture barrier ● Strengthens the skin barrier ● Improves skin barrier function ● Protects/relieves/soothes dry skin ● Reduces the look of age spots ● Reduces the look of redness ● Moisturizes/hydrates skin ● Diminishes/reduces the look or the signs of aging ● Smoothes wrinkles/visibly reduces wrinkles/reduces the look or appearance of wrinkles ● Targets collagen ● Skin feels/appears firm/lifted ● Improves elasticity/resiliency ● Reduces the look of dark circles ● Visibly reduces under eye puffiness ● Sloughs off dead skin cells/exfoliates skin ● Tightens the appearance of pores ● Visibly reduces pores ● Ingredient/Vitamin/Mineral/Antioxidant produces cosmetic benefit ● Healthy (from an appearance perspective) ● Skin looks and feels healthy ● Visibly firms/tighten skin About the Products: Select One Neck Product and a secondary Eye area product. Neck Area. StriVectin is one of the inly Skincare brands that emphasized on the Neck area in detail with specific care. There are multiple reasons for this and the Neck area is an area that shows signs of aging as one of the first areas. Also, technological impact (looking down on your phone over 100 times a day) is causing a known issue called “Tech neck”. To Target the neck, we have: TL Advanced Tightening & Brightening Cream for Neck & Decollete PLUS Product information, product claims, before & afters and ingredients can be found here: https://www.strivectin.co.uk/tl-neck-cream-plus Key information/ideation to use to make it relatable: the cause of Neck skin issues: Do you look down to your phone a lot and therefore notice horizontal lines? Do you suffer from Do you want a Swan Neck but feel like you see a Turkey neck? Have you neglected your neck? Did you know that the Neck is the first area to show aging skin? Did you neglect your neck area and are now regretting this? Why it’s better? Unlike many Vitamin C serums, this lightweight formula soaks into skin What attracted you to this product? Why did you want to try it? Discuss how this product addresses concerns for you? Tried other similar products before that didn’t work? What convinced you? The clinical results? The before & afters? Why did you need this product so badly? Then discuss how and when you use this product and how it is helping you Address some of the common questions people may have about this product: The #1 selling Cream exclusively for the Neck And Décolleté in the USA!* (*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department/Specialty, Skincare Brand Sales, Body Part: Neck/Décolleté, Jan. 2018 – September 2021 Combined.) Always use SPF after Beautiful consistency that easily absorbs into the skin Apply in upward motion on your neck and decollete It is vegan and PETA-approved cruelty free. TL Advanced Peptight Tightening Neck Serum Roller. Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/peptight-neck-roller High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula. Eye Area. Strivectin has many hyperfocused products for the eye area to address any concern. This delicate skin is one of the first to show signs of ageing. StriVectin has developed a range of fantastic eye products, all formulated with NIA-114 to strengthen the skin barrier. The eye products we want to focus on are: Intensive Eye Concentrate for Wrinkles PLUS, Peptight 360 Tightening Eye Serum and Super-C Dark Circle Brightening Eye Serum. More information here: https://strivectin.co.uk/compare-eye-treatments Super-C Dark Circle Eye Serum (Caroline Hirons’ favourites) Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/brightening-eye-serum Key information/ideation to use to make it relatable: Did you know that 28% of people in the UK rate Dark Circles as their primary eye concern*? (source: *Independent survey received from Odore UK from 10,007 UK Citizens when signing up to receive a free Strivectin Sample.) Discuss how this is a concern for you? Which moments? Tried other similar products before that didn’t work? What convinced you? The clinical results? The before & afters? Why did you need this product so badly? Then discuss how and when you use this product and how it is helping you Address some of the common questions people may have about this product: Targets BOTH blue and brown toned dark circles Lightweight product, easily layerable The product is non-comedogenic It is vegan and PETA-approved cruelty free. ophthalmologist tested and fragrance-free. Intensive Eye Concentrate for Wrinkles Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/intensive-eye-plus Key information/ideation to make it relatable: See younger-looking eyes starting in just 5 days* (*Based on expert grading when used as directed.) Discuss how this is a concern for you? Which moments? Tried other similar products before that didn’t work? What convinced you? The clinical results? The before & afters? Why did you need this product so badly? Then discuss how and when you use this product and how it is helping you Address some of the common questions people may have about this product: Intensively reduces the appearance of crow's feet, under-eye lines, and "eleven" frown lines between the brows Diminishes the appearance of dark circles Helps alleviate puffiness Neutralises the visible effects of blue light Peptight 360 Tightening Eye Serum Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/peptight-eye-serum Key information/ideation to make it relatable: An absolute must-have to tighten your eye area all-around. Discuss how this is a concern for you? Which moments? Tried other similar products before that didn’t work? What convinced you? The clinical results? The before & afters? Why did you need this product so badly? Then discuss how and when you use this product and how it is helping you Address some of the common questions people may have about this product: Visibly tightens & firms entire eye area​ Now targets creping skin on eyelids​ Provides instant cooling & depuffing effects ​ Brightens & evens tone on eyelids & around eyes Ophthalmologist tested and fragrance free

Product: TL Advanced Peptight Tightening Neck Serum Roller. High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula; https://strivectin.co.uk/peptight-neck-roller Product Instructions: For daily use on the neck, morning and evening. 1. Turn applicator to ‘ON’ position and lightly squeeze to release serum 2. Gently roll over neck and under jawline in an upward motion. Only a thin layer is needed 3. Return applicator to OFF position and continue massaging serum into skin 4. Lightly pat in any excess until absorbed. Use both morning and evening Task Instructions: MANDATORY: Must show close-up, relatable image of neck lines in the first few seconds of content. Refer to Alice's video here. StriVectin product link must appear within first 3sec of video in the ‘final’ video version Be authentic and relatable using a positive tone of voice Speak direct to camera Must speak in testimonial form (first person account). Do not speak as if its a commercial Must use #AD or #StriVectinPartner for CMA UK compliance StriVectin product label must be shown clearly and be readable video submitted Content to be filmed in high resolution with both a clean version (no text overlays or links) and ‘non’ clean version submitted Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised Do not include other skincare brands Do not use distracting filters Only use royalty-free music Always use *disclaimer copy to substantiate claims Legal Instructions. DO NOT use words or terms below: ● Activates, Converts, Stimulates, Treats, Relieves, Heals, Soothes, Actives or active ingredient(s), Heals (if unqualified), Repairs dry skin, Repairs (damaged) skin, Repairs the skin’s moisture barrier, Removes/reduces scars, Reduces redness, Any reference to rosacea, Eliminates or removes age spots or dark spots, Prevents new spots from appearing, Prevents the onset/emergence of age spots, Any impression or reference to skin depigmentation, References to photo-aging and/or related damage, Reduce acne /pimples /breakouts Claims you CAN use: (TL Advanced Peptight Tightening Neck Serum Roller) ● Clinically proven to improve the appearance of horizontal neck lines, sagging and skin texture* 93% reported neck lines appeared softer** 90% reported neck looks firmer*** 100% reported skin texture feels smoother*** * BASED ON EXPERT GRADING ON 33 PANELISTS AFTER 8 WEEKS **BASED ON SELF-ASSESSMENT QUESTIONNAIRE ON 33 PANELISTS AFTER 4 WEEKS ***Based on self-assessment questionnaire on 33 panelists after 8 weeks

Product: TL Advanced Peptight Tightening Neck Serum Roller. High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula; https://strivectin.co.uk/peptight-neck-roller Product Instructions: For daily use on the neck, morning and evening. 1. Turn applicator to ‘ON’ position and lightly squeeze to release serum 2. Gently roll over neck and under jawline in an upward motion. Only a thin layer is needed 3. Return applicator to OFF position and continue massaging serum into skin 4. Lightly pat in any excess until absorbed. Use both morning and evening Task Instructions: MANDATORY: Must show close-up, relatable image of neck lines in the first few seconds of content. Refer to Alice's video here. StriVectin product link must appear within first 3sec of video in the ‘final’ video version Be authentic and relatable using a positive tone of voice Speak direct to camera Must speak in testimonial form (first person account). Do not speak as if its a commercial Must use #AD or #StriVectinPartner for CMA UK compliance StriVectin product label must be shown clearly and be readable video submitted Content to be filmed in high resolution with both a clean version (no text overlays or links) and ‘non’ clean version submitted Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised Do not include other skincare brands Do not use distracting filters Only use royalty-free music Always use *disclaimer copy to substantiate claims Legal Instructions DO NOT use words or terms below: ● Activates, Converts, Stimulates, Treats, Relieves, Heals, Soothes, Actives or active ingredient(s), Heals (if unqualified), Repairs dry skin, Repairs (damaged) skin, Repairs the skin’s moisture barrier, Removes/reduces scars, Reduces redness, Any reference to rosacea, Eliminates or removes age spots or dark spots, Prevents new spots from appearing, Prevents the onset/emergence of age spots, Any impression or reference to skin depigmentation, References to photo-aging and/or related damage, Reduce acne /pimples /breakouts Claims you CAN use: (TL Advanced Peptight Tightening Neck Serum Roller) ● Clinically proven to improve the appearance of horizontal neck lines, sagging and skin texture* 93% reported neck lines appeared softer** 90% reported neck looks firmer*** 100% reported skin texture feels smoother*** * BASED ON EXPERT GRADING ON 33 PANELISTS AFTER 8 WEEKS **BASED ON SELF-ASSESSMENT QUESTIONNAIRE ON 33 PANELISTS AFTER 4 WEEKS ***Based on self-assessment questionnaire on 33 panelists after 8 weeks