Apply to Campaign
StriVectin | Outsmart Ageing - Instagram
StriVectin UK 2022
Campaign Type
Paid
Set your desired compensation when applying. You'll also receive the product incentives below.
7 Social Posts
Problem, Solution, Result | Instagram REEL (Max: 15 seconds)
Publication Optional
Go Live 14th Jul
Expect the Unexpected | Instagram Story (Max: 15 seconds)
Publication Optional
Go Live 14th Jul
Show and Sell | In-Feed Carousel Post
Go Live 14th Jul
Product Incentives
Product value of up to 175.
£175
Valued at
90 days
Paid Social Usage Rights
180 days
Organic Usage Rights
The Brand:
StriVectin is known for science-based products that target specific skin problems and offer skin solutions proven to be effective in independent clinical tests. They offer multi-award winning products based on NIA-114, proven to strengthen the skin barrier and supercharge the performance of other ingredients. It is formulated for every skin type, tone and age, never settling for anything less than real, visible results.
The Campaign:
StriVectin is in search of U.K. Creators with a strong voice on anti-ageing or positive ageing, beauty, and wellness. Creators must be have a positive and upbeat attitude and account should include skincare routines and/or beauty tips, and must be able to authentically share their love for Strivectin products and its benefits.
We absolutely encourage you to be just YOU and come to life through your own voice and content. We are not looking for a commercial - we are looking for an 'authentic' testimonial of why this product works for you!
Product Focus:
StriVectin will be focusing on Neck products only. Please choose only one product of the two options below;
TL Advanced Tightening & Brightening Cream for Neck & Decollete PLUS
Product information, product claims, before & afters and ingredients can be found here:
https://www.strivectin.co.uk/tl-neck-cream-plus
TL Advanced Peptight Tightening Neck Serum Roller.
Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/peptight-neck-roller
High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula.
Phase 2 Timelines:
Creators Contracted by: 9-Sep
Content LIVE date: 16-Sep
Phase 2 Content Formats Required: : ACTIVE Collaboration
1 Short-form Instagram Story
Main Theme: Problem, Solution, Result (mirroring Alice Hart video)
Key Message: Name/Use text overlay showing your chosen StriVectin neck product in the first 3 seconds, explain what areas of concern it addresses for you and share why you love it so much. Please read the Do's & Don'ts to say when explaining the benefits of the product.
Specifications: 1080 x 1920 px
Dimensions: Vertical with 9:16 aspect ratio
Timeframe: max 15 seconds
1 Long-form Instagram Story
Main Theme: Problem, Solution, Result (mirroring Alice Hart video)
Key Message: Name/Use text overlay showing your chosen StriVectin neck product in the first 3 seconds, explain what areas of concern it addresses for you and share why you love it so much. Please read the Do's & Don'ts to say when explaining the benefits of the product.
Specifications: 1080 x 1920 px
Dimensions: Vertical with 9:16 aspect ratio
Timeframe: max 45-60 seconds
Phase 1: (CLOSED Collaboration)
1 Instagram Carousel Post
Main Theme: Show & Sell
Key Message: Introduce your chosen StriVectin product, why you selected it and show how it helps address your concerns. Please read the Do's & Don'ts to say when explaining the benefits of the product.
Specifications:
-portrait with 1080 x 1080 px
-vertical with 1080 x 1920 px
Dimensions:
-portrait with 1:1 aspect ratio
-vertical with 9:16 aspect ratio
1 Instagram Reels
Main Theme: Problem, Solution, Result
Key Message: Walk your followers through your area of concern, your chosen StriVectin product, and the end result after application. Please read the Do's & Don'ts to say when explaining the benefits of the product.
Specifications: 1080 x 1920 px
Dimensions: Vertical with 9:16 aspect ratio
Timeframe: max 15 seconds
1 Instagram Story
Main Theme: Show and Sell
Key Message: Name your chosen StriVectin neck/eye product in the first 3 seconds, explain what areas of concern it addresses for you and share why you love it so much. Please read the Do's & Don'ts to say when explaining the benefits of the product.
Specifications: 1080 x 1920 px
Dimensions: Vertical with 9:16 aspect ratio
Timeframe: max 15 seconds
Content inspiration for this campaign
Product Incentives
Product Incentive
Valued at
£175
Social posts
Problem, Solution, Result | Instagram REEL (Max: 15 seconds)
Publication Optional
Go Live 14th Jul
Share with your followers the problem, the solution, then the results - in three steps of a story of your StriVectin Neck or Eye product focus.
Framework: 1. Problem 2. Solution 3. Result
DO’s & DON’TS
General Do’s and Don’ts
Be authentic and relatable. Use your own tone of voice
Be yourself, wear what you like
Be happy and cheerful
Must clearly label #AD in accordance with the ASA guidelines.
StriVectin product labels must be shown clearly and be readable to the audience. Ensure any content which uses a mirror effect/front camera is returned to normal in post-production.
Products must be used in the manner as instructed by StriVectin
Content to be filmed in high resolution and provided to StriVectin.
Please respond to consumer queries where relevant, directing to the StriVectin channels or StriVectin UK website to purchase.
Please include both branded hashtags in all posts.
Please tag @strivectinUK in all story frames
Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised.
Don’t be too salesy. Just try to convince your audience by being authentic and relatable.
Don’t include other skincare brands
Don’t use distracting filters
Always use *disclaimer copy to substantiate claims
Legal DO’s and DON’TS
Do NOT use "High Risk" words or terms below. "Low Risk" words and terms CAN be used.
DO NOT use words like:
● Activates
● Converts
● Stimulates
● Treats
● Relieves
● Heals
● Soothes
Actives or active ingredient(s)
What should NOT be said in reference to StriVectin:
● Heals (if unqualified)
● Repairs dry skin
● Repairs (damaged) skin
● Repairs the skin’s moisture barrier
● Removes/reduces scars
● Reduces redness
● Any reference to rosacea
● Eliminates or removes age spots or dark spots
● Prevents new spots from appearing
● Prevents the onset/emergence of age spots
● Any impression or reference to skin depigmentation
● References to photo-aging and/or related damage
● Reduce acne /pimples /breakouts
Low Risk. Claims that you CAN use:
● Replenish/Protect the skin’s moisture barrier
● Strengthens the skin barrier
● Improves skin barrier function
● Protects/relieves/soothes dry skin
● Reduces the look of age spots
● Reduces the look of redness
● Moisturizes/hydrates skin
● Diminishes/reduces the look or the signs of aging
● Smoothes wrinkles/visibly reduces wrinkles/reduces the look or appearance of wrinkles
● Targets collagen
● Skin feels/appears firm/lifted
● Improves elasticity/resiliency
● Reduces the look of dark circles
● Visibly reduces under eye puffiness
● Sloughs off dead skin cells/exfoliates skin
● Tightens the appearance of pores
● Visibly reduces pores
● Ingredient/Vitamin/Mineral/Antioxidant produces cosmetic benefit
● Healthy (from an appearance perspective)
● Skin looks and feels healthy
● Visibly firms/tighten skin
About the Products:
Select One Neck Product and a secondary Eye area product.
Neck Area. StriVectin is one of the inly Skincare brands that emphasized on the Neck area in detail with specific care. There are multiple reasons for this and the Neck area is an area that shows signs of aging as one of the first areas. Also, technological impact (looking down on your phone over 100 times a day) is causing a known issue called “Tech neck”. To Target the neck, we have:
TL Advanced Tightening & Brightening Cream for Neck & Decollete PLUS
Product information, product claims, before & afters and ingredients can be found here:
https://www.strivectin.co.uk/tl-neck-cream-plus
Key information/ideation to use to make it relatable:
the cause of Neck skin issues:
Do you look down to your phone a lot and therefore notice horizontal lines?
Do you suffer from
Do you want a Swan Neck but feel like you see a Turkey neck?
Have you neglected your neck?
Did you know that the Neck is the first area to show aging skin?
Did you neglect your neck area and are now regretting this?
Why it’s better? Unlike many Vitamin C serums, this lightweight formula soaks into skin
What attracted you to this product? Why did you want to try it?
Discuss how this product addresses concerns for you?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
The #1 selling Cream exclusively for the Neck And Décolleté in the USA!* (*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department/Specialty, Skincare Brand Sales, Body Part: Neck/Décolleté, Jan. 2018 – September 2021 Combined.)
Always use SPF after
Beautiful consistency that easily absorbs into the skin
Apply in upward motion on your neck and decollete
It is vegan and PETA-approved cruelty free.
TL Advanced Peptight Tightening Neck Serum Roller.
Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/peptight-neck-roller
High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula.
Eye Area. Strivectin has many hyperfocused products for the eye area to address any concern. This delicate skin is one of the first to show signs of ageing. StriVectin has developed a range of fantastic eye products, all formulated with NIA-114 to strengthen the skin barrier. The eye products we want to focus on are: Intensive Eye Concentrate for Wrinkles PLUS, Peptight 360 Tightening Eye Serum and Super-C Dark Circle Brightening Eye Serum. More information here: https://strivectin.co.uk/compare-eye-treatments
Super-C Dark Circle Eye Serum
(Caroline Hirons’ favourites)
Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/brightening-eye-serum
Key information/ideation to use to make it relatable:
Did you know that 28% of people in the UK rate Dark Circles as their primary eye concern*? (source: *Independent survey received from Odore UK from 10,007 UK Citizens when signing up to receive a free Strivectin Sample.)
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Targets BOTH blue and brown toned dark circles
Lightweight product, easily layerable
The product is non-comedogenic
It is vegan and PETA-approved cruelty free.
ophthalmologist tested and fragrance-free.
Intensive Eye Concentrate for Wrinkles
Product information, product claims, before & afters and ingredients can be found here:
https://strivectin.co.uk/intensive-eye-plus
Key information/ideation to make it relatable:
See younger-looking eyes starting in just 5 days* (*Based on expert grading when used as directed.)
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Intensively reduces the appearance of crow's feet, under-eye lines, and "eleven" frown lines between the brows
Diminishes the appearance of dark circles
Helps alleviate puffiness
Neutralises the visible effects of blue light
Peptight 360 Tightening Eye Serum
Product information, product claims, before & afters and ingredients can be found here:
https://strivectin.co.uk/peptight-eye-serum
Key information/ideation to make it relatable:
An absolute must-have to tighten your eye area all-around.
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Visibly tightens & firms entire eye area
Now targets creping skin on eyelids
Provides instant cooling & depuffing effects
Brightens & evens tone on eyelids & around eyes
Ophthalmologist tested and fragrance free
Framework: 1. Problem 2. Solution 3. Result
DO’s & DON’TS
General Do’s and Don’ts
Be authentic and relatable. Use your own tone of voice
Be yourself, wear what you like
Be happy and cheerful
Must clearly label #AD in accordance with the ASA guidelines.
StriVectin product labels must be shown clearly and be readable to the audience. Ensure any content which uses a mirror effect/front camera is returned to normal in post-production.
Products must be used in the manner as instructed by StriVectin
Content to be filmed in high resolution and provided to StriVectin.
Please respond to consumer queries where relevant, directing to the StriVectin channels or StriVectin UK website to purchase.
Please include both branded hashtags in all posts.
Please tag @strivectinUK in all story frames
Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised.
Don’t be too salesy. Just try to convince your audience by being authentic and relatable.
Don’t include other skincare brands
Don’t use distracting filters
Always use *disclaimer copy to substantiate claims
Legal DO’s and DON’TS
Do NOT use "High Risk" words or terms below. "Low Risk" words and terms CAN be used.
DO NOT use words like:
● Activates
● Converts
● Stimulates
● Treats
● Relieves
● Heals
● Soothes
Actives or active ingredient(s)
What should NOT be said in reference to StriVectin:
● Heals (if unqualified)
● Repairs dry skin
● Repairs (damaged) skin
● Repairs the skin’s moisture barrier
● Removes/reduces scars
● Reduces redness
● Any reference to rosacea
● Eliminates or removes age spots or dark spots
● Prevents new spots from appearing
● Prevents the onset/emergence of age spots
● Any impression or reference to skin depigmentation
● References to photo-aging and/or related damage
● Reduce acne /pimples /breakouts
Low Risk. Claims that you CAN use:
● Replenish/Protect the skin’s moisture barrier
● Strengthens the skin barrier
● Improves skin barrier function
● Protects/relieves/soothes dry skin
● Reduces the look of age spots
● Reduces the look of redness
● Moisturizes/hydrates skin
● Diminishes/reduces the look or the signs of aging
● Smoothes wrinkles/visibly reduces wrinkles/reduces the look or appearance of wrinkles
● Targets collagen
● Skin feels/appears firm/lifted
● Improves elasticity/resiliency
● Reduces the look of dark circles
● Visibly reduces under eye puffiness
● Sloughs off dead skin cells/exfoliates skin
● Tightens the appearance of pores
● Visibly reduces pores
● Ingredient/Vitamin/Mineral/Antioxidant produces cosmetic benefit
● Healthy (from an appearance perspective)
● Skin looks and feels healthy
● Visibly firms/tighten skin
About the Products:
Select One Neck Product and a secondary Eye area product.
Neck Area. StriVectin is one of the inly Skincare brands that emphasized on the Neck area in detail with specific care. There are multiple reasons for this and the Neck area is an area that shows signs of aging as one of the first areas. Also, technological impact (looking down on your phone over 100 times a day) is causing a known issue called “Tech neck”. To Target the neck, we have:
TL Advanced Tightening & Brightening Cream for Neck & Decollete PLUS
Product information, product claims, before & afters and ingredients can be found here:
https://www.strivectin.co.uk/tl-neck-cream-plus
Key information/ideation to use to make it relatable:
the cause of Neck skin issues:
Do you look down to your phone a lot and therefore notice horizontal lines?
Do you suffer from
Do you want a Swan Neck but feel like you see a Turkey neck?
Have you neglected your neck?
Did you know that the Neck is the first area to show aging skin?
Did you neglect your neck area and are now regretting this?
Why it’s better? Unlike many Vitamin C serums, this lightweight formula soaks into skin
What attracted you to this product? Why did you want to try it?
Discuss how this product addresses concerns for you?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
The #1 selling Cream exclusively for the Neck And Décolleté in the USA!* (*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department/Specialty, Skincare Brand Sales, Body Part: Neck/Décolleté, Jan. 2018 – September 2021 Combined.)
Always use SPF after
Beautiful consistency that easily absorbs into the skin
Apply in upward motion on your neck and decollete
It is vegan and PETA-approved cruelty free.
TL Advanced Peptight Tightening Neck Serum Roller.
Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/peptight-neck-roller
High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula.
Eye Area. Strivectin has many hyperfocused products for the eye area to address any concern. This delicate skin is one of the first to show signs of ageing. StriVectin has developed a range of fantastic eye products, all formulated with NIA-114 to strengthen the skin barrier. The eye products we want to focus on are: Intensive Eye Concentrate for Wrinkles PLUS, Peptight 360 Tightening Eye Serum and Super-C Dark Circle Brightening Eye Serum. More information here: https://strivectin.co.uk/compare-eye-treatments
Super-C Dark Circle Eye Serum
(Caroline Hirons’ favourites)
Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/brightening-eye-serum
Key information/ideation to use to make it relatable:
Did you know that 28% of people in the UK rate Dark Circles as their primary eye concern*? (source: *Independent survey received from Odore UK from 10,007 UK Citizens when signing up to receive a free Strivectin Sample.)
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Targets BOTH blue and brown toned dark circles
Lightweight product, easily layerable
The product is non-comedogenic
It is vegan and PETA-approved cruelty free.
ophthalmologist tested and fragrance-free.
Intensive Eye Concentrate for Wrinkles
Product information, product claims, before & afters and ingredients can be found here:
https://strivectin.co.uk/intensive-eye-plus
Key information/ideation to make it relatable:
See younger-looking eyes starting in just 5 days* (*Based on expert grading when used as directed.)
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Intensively reduces the appearance of crow's feet, under-eye lines, and "eleven" frown lines between the brows
Diminishes the appearance of dark circles
Helps alleviate puffiness
Neutralises the visible effects of blue light
Peptight 360 Tightening Eye Serum
Product information, product claims, before & afters and ingredients can be found here:
https://strivectin.co.uk/peptight-eye-serum
Key information/ideation to make it relatable:
An absolute must-have to tighten your eye area all-around.
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Visibly tightens & firms entire eye area
Now targets creping skin on eyelids
Provides instant cooling & depuffing effects
Brightens & evens tone on eyelids & around eyes
Ophthalmologist tested and fragrance free
Expect the Unexpected | Instagram Story (Max: 15 seconds)
Publication Optional
Go Live 14th Jul
Concept must be approved by client prior to going live.
Your are encouraged to come up with your own concept of introducing your chosen StriVectin product and why it helps address your ageing concerns. Remember to capture attention in feed using unexpected ways to showcase how your product can stop the speed of scroll.
DO’s & DON’TS
General Do’s and Don’ts
Be authentic and relatable. Use your own tone of voice
Be yourself, wear what you like
Be happy and cheerful
Must clearly label #AD in accordance with the ASA guidelines.
StriVectin product labels must be shown clearly and be readable to the audience. Ensure any content which uses a mirror effect/front camera is returned to normal in post-production.
Products must be used in the manner as instructed by StriVectin
Content to be filmed in high resolution and provided to StriVectin.
Please respond to consumer queries where relevant, directing to the StriVectin channels or StriVectin UK website to purchase.
Please include both branded hashtags in all posts.
Please tag @strivectinUK in all story frames
Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised.
Don’t be too salesy. Just try to convince your audience by being authentic and relatable.
Don’t include other skincare brands
Don’t use distracting filters
Always use *disclaimer copy to substantiate claims
Legal DO’s and DON’TS
Do NOT use "High Risk" words or terms below. "Low Risk" words and terms CAN be used.
DO NOT use words like:
● Activates
● Converts
● Stimulates
● Treats
● Relieves
● Heals
● Soothes
Actives or active ingredient(s)
What should NOT be said in reference to StriVectin:
● Heals (if unqualified)
● Repairs dry skin
● Repairs (damaged) skin
● Repairs the skin’s moisture barrier
● Removes/reduces scars
● Reduces redness
● Any reference to rosacea
● Eliminates or removes age spots or dark spots
● Prevents new spots from appearing
● Prevents the onset/emergence of age spots
● Any impression or reference to skin depigmentation
● References to photo-aging and/or related damage
● Reduce acne /pimples /breakouts
Low Risk. Claims that you CAN use:
● Replenish/Protect the skin’s moisture barrier
● Strengthens the skin barrier
● Improves skin barrier function
● Protects/relieves/soothes dry skin
● Reduces the look of age spots
● Reduces the look of redness
● Moisturizes/hydrates skin
● Diminishes/reduces the look or the signs of aging
● Smoothes wrinkles/visibly reduces wrinkles/reduces the look or appearance of wrinkles
● Targets collagen
● Skin feels/appears firm/lifted
● Improves elasticity/resiliency
● Reduces the look of dark circles
● Visibly reduces under eye puffiness
● Sloughs off dead skin cells/exfoliates skin
● Tightens the appearance of pores
● Visibly reduces pores
● Ingredient/Vitamin/Mineral/Antioxidant produces cosmetic benefit
● Healthy (from an appearance perspective)
● Skin looks and feels healthy
● Visibly firms/tighten skin
About the Products:
Select One Neck Product and a secondary Eye area product.
Neck Area. StriVectin is one of the inly Skincare brands that emphasized on the Neck area in detail with specific care. There are multiple reasons for this and the Neck area is an area that shows signs of aging as one of the first areas. Also, technological impact (looking down on your phone over 100 times a day) is causing a known issue called “Tech neck”. To Target the neck, we have:
TL Advanced Tightening & Brightening Cream for Neck & Decollete PLUS
Product information, product claims, before & afters and ingredients can be found here:
https://www.strivectin.co.uk/tl-neck-cream-plus
Key information/ideation to use to make it relatable:
the cause of Neck skin issues:
Do you look down to your phone a lot and therefore notice horizontal lines?
Do you suffer from
Do you want a Swan Neck but feel like you see a Turkey neck?
Have you neglected your neck?
Did you know that the Neck is the first area to show aging skin?
Did you neglect your neck area and are now regretting this?
Why it’s better? Unlike many Vitamin C serums, this lightweight formula soaks into skin
What attracted you to this product? Why did you want to try it?
Discuss how this product addresses concerns for you?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
The #1 selling Cream exclusively for the Neck And Décolleté in the USA!* (*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department/Specialty, Skincare Brand Sales, Body Part: Neck/Décolleté, Jan. 2018 – September 2021 Combined.)
Always use SPF after
Beautiful consistency that easily absorbs into the skin
Apply in upward motion on your neck and decollete
It is vegan and PETA-approved cruelty free.
TL Advanced Peptight Tightening Neck Serum Roller.
Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/peptight-neck-roller
High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula.
Eye Area. Strivectin has many hyperfocused products for the eye area to address any concern. This delicate skin is one of the first to show signs of ageing. StriVectin has developed a range of fantastic eye products, all formulated with NIA-114 to strengthen the skin barrier. The eye products we want to focus on are: Intensive Eye Concentrate for Wrinkles PLUS, Peptight 360 Tightening Eye Serum and Super-C Dark Circle Brightening Eye Serum. More information here: https://strivectin.co.uk/compare-eye-treatments
Super-C Dark Circle Eye Serum
(Caroline Hirons’ favourites)
Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/brightening-eye-serum
Key information/ideation to use to make it relatable:
Did you know that 28% of people in the UK rate Dark Circles as their primary eye concern*? (source: *Independent survey received from Odore UK from 10,007 UK Citizens when signing up to receive a free Strivectin Sample.)
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Targets BOTH blue and brown toned dark circles
Lightweight product, easily layerable
The product is non-comedogenic
It is vegan and PETA-approved cruelty free.
ophthalmologist tested and fragrance-free.
Intensive Eye Concentrate for Wrinkles
Product information, product claims, before & afters and ingredients can be found here:
https://strivectin.co.uk/intensive-eye-plus
Key information/ideation to make it relatable:
See younger-looking eyes starting in just 5 days* (*Based on expert grading when used as directed.)
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Intensively reduces the appearance of crow's feet, under-eye lines, and "eleven" frown lines between the brows
Diminishes the appearance of dark circles
Helps alleviate puffiness
Neutralises the visible effects of blue light
Peptight 360 Tightening Eye Serum
Product information, product claims, before & afters and ingredients can be found here:
https://strivectin.co.uk/peptight-eye-serum
Key information/ideation to make it relatable:
An absolute must-have to tighten your eye area all-around.
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Visibly tightens & firms entire eye area
Now targets creping skin on eyelids
Provides instant cooling & depuffing effects
Brightens & evens tone on eyelids & around eyes
Ophthalmologist tested and fragrance free
Your are encouraged to come up with your own concept of introducing your chosen StriVectin product and why it helps address your ageing concerns. Remember to capture attention in feed using unexpected ways to showcase how your product can stop the speed of scroll.
DO’s & DON’TS
General Do’s and Don’ts
Be authentic and relatable. Use your own tone of voice
Be yourself, wear what you like
Be happy and cheerful
Must clearly label #AD in accordance with the ASA guidelines.
StriVectin product labels must be shown clearly and be readable to the audience. Ensure any content which uses a mirror effect/front camera is returned to normal in post-production.
Products must be used in the manner as instructed by StriVectin
Content to be filmed in high resolution and provided to StriVectin.
Please respond to consumer queries where relevant, directing to the StriVectin channels or StriVectin UK website to purchase.
Please include both branded hashtags in all posts.
Please tag @strivectinUK in all story frames
Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised.
Don’t be too salesy. Just try to convince your audience by being authentic and relatable.
Don’t include other skincare brands
Don’t use distracting filters
Always use *disclaimer copy to substantiate claims
Legal DO’s and DON’TS
Do NOT use "High Risk" words or terms below. "Low Risk" words and terms CAN be used.
DO NOT use words like:
● Activates
● Converts
● Stimulates
● Treats
● Relieves
● Heals
● Soothes
Actives or active ingredient(s)
What should NOT be said in reference to StriVectin:
● Heals (if unqualified)
● Repairs dry skin
● Repairs (damaged) skin
● Repairs the skin’s moisture barrier
● Removes/reduces scars
● Reduces redness
● Any reference to rosacea
● Eliminates or removes age spots or dark spots
● Prevents new spots from appearing
● Prevents the onset/emergence of age spots
● Any impression or reference to skin depigmentation
● References to photo-aging and/or related damage
● Reduce acne /pimples /breakouts
Low Risk. Claims that you CAN use:
● Replenish/Protect the skin’s moisture barrier
● Strengthens the skin barrier
● Improves skin barrier function
● Protects/relieves/soothes dry skin
● Reduces the look of age spots
● Reduces the look of redness
● Moisturizes/hydrates skin
● Diminishes/reduces the look or the signs of aging
● Smoothes wrinkles/visibly reduces wrinkles/reduces the look or appearance of wrinkles
● Targets collagen
● Skin feels/appears firm/lifted
● Improves elasticity/resiliency
● Reduces the look of dark circles
● Visibly reduces under eye puffiness
● Sloughs off dead skin cells/exfoliates skin
● Tightens the appearance of pores
● Visibly reduces pores
● Ingredient/Vitamin/Mineral/Antioxidant produces cosmetic benefit
● Healthy (from an appearance perspective)
● Skin looks and feels healthy
● Visibly firms/tighten skin
About the Products:
Select One Neck Product and a secondary Eye area product.
Neck Area. StriVectin is one of the inly Skincare brands that emphasized on the Neck area in detail with specific care. There are multiple reasons for this and the Neck area is an area that shows signs of aging as one of the first areas. Also, technological impact (looking down on your phone over 100 times a day) is causing a known issue called “Tech neck”. To Target the neck, we have:
TL Advanced Tightening & Brightening Cream for Neck & Decollete PLUS
Product information, product claims, before & afters and ingredients can be found here:
https://www.strivectin.co.uk/tl-neck-cream-plus
Key information/ideation to use to make it relatable:
the cause of Neck skin issues:
Do you look down to your phone a lot and therefore notice horizontal lines?
Do you suffer from
Do you want a Swan Neck but feel like you see a Turkey neck?
Have you neglected your neck?
Did you know that the Neck is the first area to show aging skin?
Did you neglect your neck area and are now regretting this?
Why it’s better? Unlike many Vitamin C serums, this lightweight formula soaks into skin
What attracted you to this product? Why did you want to try it?
Discuss how this product addresses concerns for you?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
The #1 selling Cream exclusively for the Neck And Décolleté in the USA!* (*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department/Specialty, Skincare Brand Sales, Body Part: Neck/Décolleté, Jan. 2018 – September 2021 Combined.)
Always use SPF after
Beautiful consistency that easily absorbs into the skin
Apply in upward motion on your neck and decollete
It is vegan and PETA-approved cruelty free.
TL Advanced Peptight Tightening Neck Serum Roller.
Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/peptight-neck-roller
High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula.
Eye Area. Strivectin has many hyperfocused products for the eye area to address any concern. This delicate skin is one of the first to show signs of ageing. StriVectin has developed a range of fantastic eye products, all formulated with NIA-114 to strengthen the skin barrier. The eye products we want to focus on are: Intensive Eye Concentrate for Wrinkles PLUS, Peptight 360 Tightening Eye Serum and Super-C Dark Circle Brightening Eye Serum. More information here: https://strivectin.co.uk/compare-eye-treatments
Super-C Dark Circle Eye Serum
(Caroline Hirons’ favourites)
Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/brightening-eye-serum
Key information/ideation to use to make it relatable:
Did you know that 28% of people in the UK rate Dark Circles as their primary eye concern*? (source: *Independent survey received from Odore UK from 10,007 UK Citizens when signing up to receive a free Strivectin Sample.)
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Targets BOTH blue and brown toned dark circles
Lightweight product, easily layerable
The product is non-comedogenic
It is vegan and PETA-approved cruelty free.
ophthalmologist tested and fragrance-free.
Intensive Eye Concentrate for Wrinkles
Product information, product claims, before & afters and ingredients can be found here:
https://strivectin.co.uk/intensive-eye-plus
Key information/ideation to make it relatable:
See younger-looking eyes starting in just 5 days* (*Based on expert grading when used as directed.)
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Intensively reduces the appearance of crow's feet, under-eye lines, and "eleven" frown lines between the brows
Diminishes the appearance of dark circles
Helps alleviate puffiness
Neutralises the visible effects of blue light
Peptight 360 Tightening Eye Serum
Product information, product claims, before & afters and ingredients can be found here:
https://strivectin.co.uk/peptight-eye-serum
Key information/ideation to make it relatable:
An absolute must-have to tighten your eye area all-around.
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Visibly tightens & firms entire eye area
Now targets creping skin on eyelids
Provides instant cooling & depuffing effects
Brightens & evens tone on eyelids & around eyes
Ophthalmologist tested and fragrance free
Show and Sell | In-Feed Carousel Post
Go Live 14th Jul
Share with your followers your StriVectin product focus of choice (Neck or Eye) and explain why you love it so much by showing us its benefits.
- Ensure Product & Label are clearly visible
Framework: 1. Introduce product to your followers 2. share why you love it 3. show why you love it
DO’s & DON’TS
General Do’s and Don’ts
Be authentic and relatable. Use your own tone of voice
Be yourself, wear what you like
Be happy and cheerful
Must clearly label #AD in accordance with the ASA guidelines.
StriVectin product labels must be shown clearly and be readable to the audience. Ensure any content which uses a mirror effect/front camera is returned to normal in post-production.
Products must be used in the manner as instructed by StriVectin
Content to be filmed in high resolution and provided to StriVectin.
Please respond to consumer queries where relevant, directing to the StriVectin channels or StriVectin UK website to purchase.
Please include both branded hashtags in all posts.
DO’s & DON’TS
General Do’s and Don’ts
Be authentic and relatable. Use your own tone of voice
Be yourself, wear what you like
Be happy and cheerful
Must clearly label #AD in accordance with the ASA guidelines.
StriVectin product labels must be shown clearly and be readable to the audience. Ensure any content which uses a mirror effect/front camera is returned to normal in post-production.
Products must be used in the manner as instructed by StriVectin
Content to be filmed in high resolution and provided to StriVectin.
Please respond to consumer queries where relevant, directing to the StriVectin channels or StriVectin UK website to purchase.
Please include both branded hashtags in all posts.
Please tag @strivectinUK in all story frames
Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised.
Don’t be too salesy. Just try to convince your audience by being authentic and relatable.
Don’t include other skincare brands
Don’t use distracting filters
Always use *disclaimer copy to substantiate claims
Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised.
Don’t be too salesy. Just try to convince your audience by being authentic and relatable.
Don’t include other skincare brands
Don’t use distracting filters
Always use *disclaimer copy to substantiate claim
Legal DO’s and DON’TS
Do NOT use "High Risk" words or terms below. "Low Risk" words and terms CAN be used.
DO NOT use words like:
● Activates
● Converts
● Stimulates
● Treats
● Relieves
● Heals
● Soothes
Actives or active ingredient(s)
What should NOT be said in reference to StriVectin:
● Heals (if unqualified)
● Repairs dry skin
● Repairs (damaged) skin
● Repairs the skin’s moisture barrier
● Removes/reduces scars
● Reduces redness
● Any reference to rosacea
● Eliminates or removes age spots or dark spots
● Prevents new spots from appearing
● Prevents the onset/emergence of age spots
● Any impression or reference to skin depigmentation
● References to photo-aging and/or related damage
● Reduce acne /pimples /breakouts
Low Risk. Claims that you CAN use:
● Replenish/Protect the skin’s moisture barrier
● Strengthens the skin barrier
● Improves skin barrier function
● Protects/relieves/soothes dry skin
● Reduces the look of age spots
● Reduces the look of redness
● Moisturizes/hydrates skin
● Diminishes/reduces the look or the signs of aging
● Smoothes wrinkles/visibly reduces wrinkles/reduces the look or appearance of wrinkles
● Targets collagen
● Skin feels/appears firm/lifted
● Improves elasticity/resiliency
● Reduces the look of dark circles
● Visibly reduces under eye puffiness
● Sloughs off dead skin cells/exfoliates skin
● Tightens the appearance of pores
● Visibly reduces pores
● Ingredient/Vitamin/Mineral/Antioxidant produces cosmetic benefit
● Healthy (from an appearance perspective)
● Skin looks and feels healthy
● Visibly firms/tighten skin
About the Products:
Select One Neck Product and a secondary Eye area product.
Neck Area. StriVectin is one of the inly Skincare brands that emphasized on the Neck area in detail with specific care. There are multiple reasons for this and the Neck area is an area that shows signs of aging as one of the first areas. Also, technological impact (looking down on your phone over 100 times a day) is causing a known issue called “Tech neck”. To Target the neck, we have:
TL Advanced Tightening & Brightening Cream for Neck & Decollete PLUS
Product information, product claims, before & afters and ingredients can be found here:
https://www.strivectin.co.uk/tl-neck-cream-plus
Key information/ideation to use to make it relatable:
the cause of Neck skin issues:
Do you look down to your phone a lot and therefore notice horizontal lines?
Do you suffer from
Do you want a Swan Neck but feel like you see a Turkey neck?
Have you neglected your neck?
Did you know that the Neck is the first area to show aging skin?
Did you neglect your neck area and are now regretting this?
Why it’s better? Unlike many Vitamin C serums, this lightweight formula soaks into skin
What attracted you to this product? Why did you want to try it?
Discuss how this product addresses concerns for you?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
The #1 selling Cream exclusively for the Neck And Décolleté in the USA!* (*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department/Specialty, Skincare Brand Sales, Body Part: Neck/Décolleté, Jan. 2018 – September 2021 Combined.)
Always use SPF after
Beautiful consistency that easily absorbs into the skin
Apply in upward motion on your neck and decollete
It is vegan and PETA-approved cruelty free.
TL Advanced Peptight Tightening Neck Serum Roller.
Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/peptight-neck-roller
High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula.
Eye Area. Strivectin has many hyperfocused products for the eye area to address any concern. This delicate skin is one of the first to show signs of ageing. StriVectin has developed a range of fantastic eye products, all formulated with NIA-114 to strengthen the skin barrier. The eye products we want to focus on are: Intensive Eye Concentrate for Wrinkles PLUS, Peptight 360 Tightening Eye Serum and Super-C Dark Circle Brightening Eye Serum. More information here: https://strivectin.co.uk/compare-eye-treatments
Super-C Dark Circle Eye Serum
(Caroline Hirons’ favourites)
Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/brightening-eye-serum
Key information/ideation to use to make it relatable:
Did you know that 28% of people in the UK rate Dark Circles as their primary eye concern*? (source: *Independent survey received from Odore UK from 10,007 UK Citizens when signing up to receive a free Strivectin Sample.)
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Targets BOTH blue and brown toned dark circles
Lightweight product, easily layerable
The product is non-comedogenic
It is vegan and PETA-approved cruelty free.
ophthalmologist tested and fragrance-free.
Intensive Eye Concentrate for Wrinkles
Product information, product claims, before & afters and ingredients can be found here:
https://strivectin.co.uk/intensive-eye-plus
Key information/ideation to make it relatable:
See younger-looking eyes starting in just 5 days* (*Based on expert grading when used as directed.)
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Intensively reduces the appearance of crow's feet, under-eye lines, and "eleven" frown lines between the brows
Diminishes the appearance of dark circles
Helps alleviate puffiness
Neutralises the visible effects of blue light
Peptight 360 Tightening Eye Serum
Product information, product claims, before & afters and ingredients can be found here:
https://strivectin.co.uk/peptight-eye-serum
Key information/ideation to make it relatable:
An absolute must-have to tighten your eye area all-around.
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Visibly tightens & firms entire eye area
Now targets creping skin on eyelids
Provides instant cooling & depuffing effects
Brightens & evens tone on eyelids & around eyes
Ophthalmologist tested and fragrance free
- Ensure Product & Label are clearly visible
Framework: 1. Introduce product to your followers 2. share why you love it 3. show why you love it
DO’s & DON’TS
General Do’s and Don’ts
Be authentic and relatable. Use your own tone of voice
Be yourself, wear what you like
Be happy and cheerful
Must clearly label #AD in accordance with the ASA guidelines.
StriVectin product labels must be shown clearly and be readable to the audience. Ensure any content which uses a mirror effect/front camera is returned to normal in post-production.
Products must be used in the manner as instructed by StriVectin
Content to be filmed in high resolution and provided to StriVectin.
Please respond to consumer queries where relevant, directing to the StriVectin channels or StriVectin UK website to purchase.
Please include both branded hashtags in all posts.
DO’s & DON’TS
General Do’s and Don’ts
Be authentic and relatable. Use your own tone of voice
Be yourself, wear what you like
Be happy and cheerful
Must clearly label #AD in accordance with the ASA guidelines.
StriVectin product labels must be shown clearly and be readable to the audience. Ensure any content which uses a mirror effect/front camera is returned to normal in post-production.
Products must be used in the manner as instructed by StriVectin
Content to be filmed in high resolution and provided to StriVectin.
Please respond to consumer queries where relevant, directing to the StriVectin channels or StriVectin UK website to purchase.
Please include both branded hashtags in all posts.
Please tag @strivectinUK in all story frames
Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised.
Don’t be too salesy. Just try to convince your audience by being authentic and relatable.
Don’t include other skincare brands
Don’t use distracting filters
Always use *disclaimer copy to substantiate claims
Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised.
Don’t be too salesy. Just try to convince your audience by being authentic and relatable.
Don’t include other skincare brands
Don’t use distracting filters
Always use *disclaimer copy to substantiate claim
Legal DO’s and DON’TS
Do NOT use "High Risk" words or terms below. "Low Risk" words and terms CAN be used.
DO NOT use words like:
● Activates
● Converts
● Stimulates
● Treats
● Relieves
● Heals
● Soothes
Actives or active ingredient(s)
What should NOT be said in reference to StriVectin:
● Heals (if unqualified)
● Repairs dry skin
● Repairs (damaged) skin
● Repairs the skin’s moisture barrier
● Removes/reduces scars
● Reduces redness
● Any reference to rosacea
● Eliminates or removes age spots or dark spots
● Prevents new spots from appearing
● Prevents the onset/emergence of age spots
● Any impression or reference to skin depigmentation
● References to photo-aging and/or related damage
● Reduce acne /pimples /breakouts
Low Risk. Claims that you CAN use:
● Replenish/Protect the skin’s moisture barrier
● Strengthens the skin barrier
● Improves skin barrier function
● Protects/relieves/soothes dry skin
● Reduces the look of age spots
● Reduces the look of redness
● Moisturizes/hydrates skin
● Diminishes/reduces the look or the signs of aging
● Smoothes wrinkles/visibly reduces wrinkles/reduces the look or appearance of wrinkles
● Targets collagen
● Skin feels/appears firm/lifted
● Improves elasticity/resiliency
● Reduces the look of dark circles
● Visibly reduces under eye puffiness
● Sloughs off dead skin cells/exfoliates skin
● Tightens the appearance of pores
● Visibly reduces pores
● Ingredient/Vitamin/Mineral/Antioxidant produces cosmetic benefit
● Healthy (from an appearance perspective)
● Skin looks and feels healthy
● Visibly firms/tighten skin
About the Products:
Select One Neck Product and a secondary Eye area product.
Neck Area. StriVectin is one of the inly Skincare brands that emphasized on the Neck area in detail with specific care. There are multiple reasons for this and the Neck area is an area that shows signs of aging as one of the first areas. Also, technological impact (looking down on your phone over 100 times a day) is causing a known issue called “Tech neck”. To Target the neck, we have:
TL Advanced Tightening & Brightening Cream for Neck & Decollete PLUS
Product information, product claims, before & afters and ingredients can be found here:
https://www.strivectin.co.uk/tl-neck-cream-plus
Key information/ideation to use to make it relatable:
the cause of Neck skin issues:
Do you look down to your phone a lot and therefore notice horizontal lines?
Do you suffer from
Do you want a Swan Neck but feel like you see a Turkey neck?
Have you neglected your neck?
Did you know that the Neck is the first area to show aging skin?
Did you neglect your neck area and are now regretting this?
Why it’s better? Unlike many Vitamin C serums, this lightweight formula soaks into skin
What attracted you to this product? Why did you want to try it?
Discuss how this product addresses concerns for you?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
The #1 selling Cream exclusively for the Neck And Décolleté in the USA!* (*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department/Specialty, Skincare Brand Sales, Body Part: Neck/Décolleté, Jan. 2018 – September 2021 Combined.)
Always use SPF after
Beautiful consistency that easily absorbs into the skin
Apply in upward motion on your neck and decollete
It is vegan and PETA-approved cruelty free.
TL Advanced Peptight Tightening Neck Serum Roller.
Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/peptight-neck-roller
High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula.
Eye Area. Strivectin has many hyperfocused products for the eye area to address any concern. This delicate skin is one of the first to show signs of ageing. StriVectin has developed a range of fantastic eye products, all formulated with NIA-114 to strengthen the skin barrier. The eye products we want to focus on are: Intensive Eye Concentrate for Wrinkles PLUS, Peptight 360 Tightening Eye Serum and Super-C Dark Circle Brightening Eye Serum. More information here: https://strivectin.co.uk/compare-eye-treatments
Super-C Dark Circle Eye Serum
(Caroline Hirons’ favourites)
Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/brightening-eye-serum
Key information/ideation to use to make it relatable:
Did you know that 28% of people in the UK rate Dark Circles as their primary eye concern*? (source: *Independent survey received from Odore UK from 10,007 UK Citizens when signing up to receive a free Strivectin Sample.)
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Targets BOTH blue and brown toned dark circles
Lightweight product, easily layerable
The product is non-comedogenic
It is vegan and PETA-approved cruelty free.
ophthalmologist tested and fragrance-free.
Intensive Eye Concentrate for Wrinkles
Product information, product claims, before & afters and ingredients can be found here:
https://strivectin.co.uk/intensive-eye-plus
Key information/ideation to make it relatable:
See younger-looking eyes starting in just 5 days* (*Based on expert grading when used as directed.)
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Intensively reduces the appearance of crow's feet, under-eye lines, and "eleven" frown lines between the brows
Diminishes the appearance of dark circles
Helps alleviate puffiness
Neutralises the visible effects of blue light
Peptight 360 Tightening Eye Serum
Product information, product claims, before & afters and ingredients can be found here:
https://strivectin.co.uk/peptight-eye-serum
Key information/ideation to make it relatable:
An absolute must-have to tighten your eye area all-around.
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Visibly tightens & firms entire eye area
Now targets creping skin on eyelids
Provides instant cooling & depuffing effects
Brightens & evens tone on eyelids & around eyes
Ophthalmologist tested and fragrance free
Problem, Solution, Result | IG Story (15sec)
Go Live 14th Jul
Share with your followers the problem, the solution, then the results - in three steps of a story of your StriVectin Neck or Eye product focus.
Framework: 1. Problem 2. Solution 3. Result
DO’s & DON’TS
General Do’s and Don’ts
Be authentic and relatable. Use your own tone of voice
Be yourself, wear what you like
Be happy and cheerful
Must clearly label #AD in accordance with the ASA guidelines.
StriVectin product labels must be shown clearly and be readable to the audience. Ensure any content which uses a mirror effect/front camera is returned to normal in post-production.
Products must be used in the manner as instructed by StriVectin
Content to be filmed in high resolution and provided to StriVectin.
Please respond to consumer queries where relevant, directing to the StriVectin channels or StriVectin UK website to purchase.
Please include both branded hashtags in all posts.
Please tag @strivectinUK in all story frames
Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised.
Don’t be too salesy. Just try to convince your audience by being authentic and relatable.
Don’t include other skincare brands
Don’t use distracting filters
Always use *disclaimer copy to substantiate claims
Legal DO’s and DON’TS
Do NOT use "High Risk" words or terms below. "Low Risk" words and terms CAN be used.
DO NOT use words like:
● Activates
● Converts
● Stimulates
● Treats
● Relieves
● Heals
● Soothes
Actives or active ingredient(s)
What should NOT be said in reference to StriVectin:
● Heals (if unqualified)
● Repairs dry skin
● Repairs (damaged) skin
● Repairs the skin’s moisture barrier
● Removes/reduces scars
● Reduces redness
● Any reference to rosacea
● Eliminates or removes age spots or dark spots
● Prevents new spots from appearing
● Prevents the onset/emergence of age spots
● Any impression or reference to skin depigmentation
● References to photo-aging and/or related damage
● Reduce acne /pimples /breakouts
Low Risk. Claims that you CAN use:
● Replenish/Protect the skin’s moisture barrier
● Strengthens the skin barrier
● Improves skin barrier function
● Protects/relieves/soothes dry skin
● Reduces the look of age spots
● Reduces the look of redness
● Moisturizes/hydrates skin
● Diminishes/reduces the look or the signs of aging
● Smoothes wrinkles/visibly reduces wrinkles/reduces the look or appearance of wrinkles
● Targets collagen
● Skin feels/appears firm/lifted
● Improves elasticity/resiliency
● Reduces the look of dark circles
● Visibly reduces under eye puffiness
● Sloughs off dead skin cells/exfoliates skin
● Tightens the appearance of pores
● Visibly reduces pores
● Ingredient/Vitamin/Mineral/Antioxidant produces cosmetic benefit
● Healthy (from an appearance perspective)
● Skin looks and feels healthy
● Visibly firms/tighten skin
About the Products:
Select One Neck Product and a secondary Eye area product.
Neck Area. StriVectin is one of the inly Skincare brands that emphasized on the Neck area in detail with specific care. There are multiple reasons for this and the Neck area is an area that shows signs of aging as one of the first areas. Also, technological impact (looking down on your phone over 100 times a day) is causing a known issue called “Tech neck”. To Target the neck, we have:
TL Advanced Tightening & Brightening Cream for Neck & Decollete PLUS
Product information, product claims, before & afters and ingredients can be found here:
https://www.strivectin.co.uk/tl-neck-cream-plus
Key information/ideation to use to make it relatable:
the cause of Neck skin issues:
Do you look down to your phone a lot and therefore notice horizontal lines?
Do you suffer from
Do you want a Swan Neck but feel like you see a Turkey neck?
Have you neglected your neck?
Did you know that the Neck is the first area to show aging skin?
Did you neglect your neck area and are now regretting this?
Why it’s better? Unlike many Vitamin C serums, this lightweight formula soaks into skin
What attracted you to this product? Why did you want to try it?
Discuss how this product addresses concerns for you?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
The #1 selling Cream exclusively for the Neck And Décolleté in the USA!* (*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department/Specialty, Skincare Brand Sales, Body Part: Neck/Décolleté, Jan. 2018 – September 2021 Combined.)
Always use SPF after
Beautiful consistency that easily absorbs into the skin
Apply in upward motion on your neck and decollete
It is vegan and PETA-approved cruelty free.
TL Advanced Peptight Tightening Neck Serum Roller.
Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/peptight-neck-roller
High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula.
Eye Area. Strivectin has many hyperfocused products for the eye area to address any concern. This delicate skin is one of the first to show signs of ageing. StriVectin has developed a range of fantastic eye products, all formulated with NIA-114 to strengthen the skin barrier. The eye products we want to focus on are: Intensive Eye Concentrate for Wrinkles PLUS, Peptight 360 Tightening Eye Serum and Super-C Dark Circle Brightening Eye Serum. More information here: https://strivectin.co.uk/compare-eye-treatments
Super-C Dark Circle Eye Serum
(Caroline Hirons’ favourites)
Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/brightening-eye-serum
Key information/ideation to use to make it relatable:
Did you know that 28% of people in the UK rate Dark Circles as their primary eye concern*? (source: *Independent survey received from Odore UK from 10,007 UK Citizens when signing up to receive a free Strivectin Sample.)
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Targets BOTH blue and brown toned dark circles
Lightweight product, easily layerable
The product is non-comedogenic
It is vegan and PETA-approved cruelty free.
ophthalmologist tested and fragrance-free.
Intensive Eye Concentrate for Wrinkles
Product information, product claims, before & afters and ingredients can be found here:
https://strivectin.co.uk/intensive-eye-plus
Key information/ideation to make it relatable:
See younger-looking eyes starting in just 5 days* (*Based on expert grading when used as directed.)
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Intensively reduces the appearance of crow's feet, under-eye lines, and "eleven" frown lines between the brows
Diminishes the appearance of dark circles
Helps alleviate puffiness
Neutralises the visible effects of blue light
Peptight 360 Tightening Eye Serum
Product information, product claims, before & afters and ingredients can be found here:
https://strivectin.co.uk/peptight-eye-serum
Key information/ideation to make it relatable:
An absolute must-have to tighten your eye area all-around.
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Visibly tightens & firms entire eye area
Now targets creping skin on eyelids
Provides instant cooling & depuffing effects
Brightens & evens tone on eyelids & around eyes
Ophthalmologist tested and fragrance free
Framework: 1. Problem 2. Solution 3. Result
DO’s & DON’TS
General Do’s and Don’ts
Be authentic and relatable. Use your own tone of voice
Be yourself, wear what you like
Be happy and cheerful
Must clearly label #AD in accordance with the ASA guidelines.
StriVectin product labels must be shown clearly and be readable to the audience. Ensure any content which uses a mirror effect/front camera is returned to normal in post-production.
Products must be used in the manner as instructed by StriVectin
Content to be filmed in high resolution and provided to StriVectin.
Please respond to consumer queries where relevant, directing to the StriVectin channels or StriVectin UK website to purchase.
Please include both branded hashtags in all posts.
Please tag @strivectinUK in all story frames
Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised.
Don’t be too salesy. Just try to convince your audience by being authentic and relatable.
Don’t include other skincare brands
Don’t use distracting filters
Always use *disclaimer copy to substantiate claims
Legal DO’s and DON’TS
Do NOT use "High Risk" words or terms below. "Low Risk" words and terms CAN be used.
DO NOT use words like:
● Activates
● Converts
● Stimulates
● Treats
● Relieves
● Heals
● Soothes
Actives or active ingredient(s)
What should NOT be said in reference to StriVectin:
● Heals (if unqualified)
● Repairs dry skin
● Repairs (damaged) skin
● Repairs the skin’s moisture barrier
● Removes/reduces scars
● Reduces redness
● Any reference to rosacea
● Eliminates or removes age spots or dark spots
● Prevents new spots from appearing
● Prevents the onset/emergence of age spots
● Any impression or reference to skin depigmentation
● References to photo-aging and/or related damage
● Reduce acne /pimples /breakouts
Low Risk. Claims that you CAN use:
● Replenish/Protect the skin’s moisture barrier
● Strengthens the skin barrier
● Improves skin barrier function
● Protects/relieves/soothes dry skin
● Reduces the look of age spots
● Reduces the look of redness
● Moisturizes/hydrates skin
● Diminishes/reduces the look or the signs of aging
● Smoothes wrinkles/visibly reduces wrinkles/reduces the look or appearance of wrinkles
● Targets collagen
● Skin feels/appears firm/lifted
● Improves elasticity/resiliency
● Reduces the look of dark circles
● Visibly reduces under eye puffiness
● Sloughs off dead skin cells/exfoliates skin
● Tightens the appearance of pores
● Visibly reduces pores
● Ingredient/Vitamin/Mineral/Antioxidant produces cosmetic benefit
● Healthy (from an appearance perspective)
● Skin looks and feels healthy
● Visibly firms/tighten skin
About the Products:
Select One Neck Product and a secondary Eye area product.
Neck Area. StriVectin is one of the inly Skincare brands that emphasized on the Neck area in detail with specific care. There are multiple reasons for this and the Neck area is an area that shows signs of aging as one of the first areas. Also, technological impact (looking down on your phone over 100 times a day) is causing a known issue called “Tech neck”. To Target the neck, we have:
TL Advanced Tightening & Brightening Cream for Neck & Decollete PLUS
Product information, product claims, before & afters and ingredients can be found here:
https://www.strivectin.co.uk/tl-neck-cream-plus
Key information/ideation to use to make it relatable:
the cause of Neck skin issues:
Do you look down to your phone a lot and therefore notice horizontal lines?
Do you suffer from
Do you want a Swan Neck but feel like you see a Turkey neck?
Have you neglected your neck?
Did you know that the Neck is the first area to show aging skin?
Did you neglect your neck area and are now regretting this?
Why it’s better? Unlike many Vitamin C serums, this lightweight formula soaks into skin
What attracted you to this product? Why did you want to try it?
Discuss how this product addresses concerns for you?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
The #1 selling Cream exclusively for the Neck And Décolleté in the USA!* (*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department/Specialty, Skincare Brand Sales, Body Part: Neck/Décolleté, Jan. 2018 – September 2021 Combined.)
Always use SPF after
Beautiful consistency that easily absorbs into the skin
Apply in upward motion on your neck and decollete
It is vegan and PETA-approved cruelty free.
TL Advanced Peptight Tightening Neck Serum Roller.
Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/peptight-neck-roller
High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula.
Eye Area. Strivectin has many hyperfocused products for the eye area to address any concern. This delicate skin is one of the first to show signs of ageing. StriVectin has developed a range of fantastic eye products, all formulated with NIA-114 to strengthen the skin barrier. The eye products we want to focus on are: Intensive Eye Concentrate for Wrinkles PLUS, Peptight 360 Tightening Eye Serum and Super-C Dark Circle Brightening Eye Serum. More information here: https://strivectin.co.uk/compare-eye-treatments
Super-C Dark Circle Eye Serum
(Caroline Hirons’ favourites)
Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/brightening-eye-serum
Key information/ideation to use to make it relatable:
Did you know that 28% of people in the UK rate Dark Circles as their primary eye concern*? (source: *Independent survey received from Odore UK from 10,007 UK Citizens when signing up to receive a free Strivectin Sample.)
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Targets BOTH blue and brown toned dark circles
Lightweight product, easily layerable
The product is non-comedogenic
It is vegan and PETA-approved cruelty free.
ophthalmologist tested and fragrance-free.
Intensive Eye Concentrate for Wrinkles
Product information, product claims, before & afters and ingredients can be found here:
https://strivectin.co.uk/intensive-eye-plus
Key information/ideation to make it relatable:
See younger-looking eyes starting in just 5 days* (*Based on expert grading when used as directed.)
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Intensively reduces the appearance of crow's feet, under-eye lines, and "eleven" frown lines between the brows
Diminishes the appearance of dark circles
Helps alleviate puffiness
Neutralises the visible effects of blue light
Peptight 360 Tightening Eye Serum
Product information, product claims, before & afters and ingredients can be found here:
https://strivectin.co.uk/peptight-eye-serum
Key information/ideation to make it relatable:
An absolute must-have to tighten your eye area all-around.
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Visibly tightens & firms entire eye area
Now targets creping skin on eyelids
Provides instant cooling & depuffing effects
Brightens & evens tone on eyelids & around eyes
Ophthalmologist tested and fragrance free
Show and Sell | IG Story (15 sec)
Go Live 14th Jul
Share with your followers your StriVectin product focus of choice (Neck or Eye) and explain why you love it so much by showing us its benefits.
- Ensure Product & Label are clearly visible
Framework: 1. Introduce product to your followers 2. share why you love it 3. show why you love it
DO’s & DON’TS
General Do’s and Don’ts
Be authentic and relatable. Use your own tone of voice
Be yourself, wear what you like
Be happy and cheerful
Must clearly label #AD in accordance with the ASA guidelines.
StriVectin product labels must be shown clearly and be readable to the audience. Ensure any content which uses a mirror effect/front camera is returned to normal in post-production.
Products must be used in the manner as instructed by StriVectin
Content to be filmed in high resolution and provided to StriVectin.
Please respond to consumer queries where relevant, directing to the StriVectin channels or StriVectin UK website to purchase.
Please include both branded hashtags in all posts.
DO’s & DON’TS
General Do’s and Don’ts
Be authentic and relatable. Use your own tone of voice
Be yourself, wear what you like
Be happy and cheerful
Must clearly label #AD in accordance with the ASA guidelines.
StriVectin product labels must be shown clearly and be readable to the audience. Ensure any content which uses a mirror effect/front camera is returned to normal in post-production.
Products must be used in the manner as instructed by StriVectin
Content to be filmed in high resolution and provided to StriVectin.
Please respond to consumer queries where relevant, directing to the StriVectin channels or StriVectin UK website to purchase.
Please include both branded hashtags in all posts.
Please tag @strivectinUK in all story frames
Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised.
Don’t be too salesy. Just try to convince your audience by being authentic and relatable.
Don’t include other skincare brands
Don’t use distracting filters
Always use *disclaimer copy to substantiate claims
Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised.
Don’t be too salesy. Just try to convince your audience by being authentic and relatable.
Don’t include other skincare brands
Don’t use distracting filters
Always use *disclaimer copy to substantiate claim
Legal DO’s and DON’TS
Do NOT use "High Risk" words or terms below. "Low Risk" words and terms CAN be used.
DO NOT use words like:
● Activates
● Converts
● Stimulates
● Treats
● Relieves
● Heals
● Soothes
Actives or active ingredient(s)
What should NOT be said in reference to StriVectin:
● Heals (if unqualified)
● Repairs dry skin
● Repairs (damaged) skin
● Repairs the skin’s moisture barrier
● Removes/reduces scars
● Reduces redness
● Any reference to rosacea
● Eliminates or removes age spots or dark spots
● Prevents new spots from appearing
● Prevents the onset/emergence of age spots
● Any impression or reference to skin depigmentation
● References to photo-aging and/or related damage
● Reduce acne /pimples /breakouts
Low Risk. Claims that you CAN use:
● Replenish/Protect the skin’s moisture barrier
● Strengthens the skin barrier
● Improves skin barrier function
● Protects/relieves/soothes dry skin
● Reduces the look of age spots
● Reduces the look of redness
● Moisturizes/hydrates skin
● Diminishes/reduces the look or the signs of aging
● Smoothes wrinkles/visibly reduces wrinkles/reduces the look or appearance of wrinkles
● Targets collagen
● Skin feels/appears firm/lifted
● Improves elasticity/resiliency
● Reduces the look of dark circles
● Visibly reduces under eye puffiness
● Sloughs off dead skin cells/exfoliates skin
● Tightens the appearance of pores
● Visibly reduces pores
● Ingredient/Vitamin/Mineral/Antioxidant produces cosmetic benefit
● Healthy (from an appearance perspective)
● Skin looks and feels healthy
● Visibly firms/tighten skin
About the Products:
Select One Neck Product and a secondary Eye area product.
Neck Area. StriVectin is one of the inly Skincare brands that emphasized on the Neck area in detail with specific care. There are multiple reasons for this and the Neck area is an area that shows signs of aging as one of the first areas. Also, technological impact (looking down on your phone over 100 times a day) is causing a known issue called “Tech neck”. To Target the neck, we have:
TL Advanced Tightening & Brightening Cream for Neck & Decollete PLUS
Product information, product claims, before & afters and ingredients can be found here:
https://www.strivectin.co.uk/tl-neck-cream-plus
Key information/ideation to use to make it relatable:
the cause of Neck skin issues:
Do you look down to your phone a lot and therefore notice horizontal lines?
Do you suffer from
Do you want a Swan Neck but feel like you see a Turkey neck?
Have you neglected your neck?
Did you know that the Neck is the first area to show aging skin?
Did you neglect your neck area and are now regretting this?
Why it’s better? Unlike many Vitamin C serums, this lightweight formula soaks into skin
What attracted you to this product? Why did you want to try it?
Discuss how this product addresses concerns for you?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
The #1 selling Cream exclusively for the Neck And Décolleté in the USA!* (*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department/Specialty, Skincare Brand Sales, Body Part: Neck/Décolleté, Jan. 2018 – September 2021 Combined.)
Always use SPF after
Beautiful consistency that easily absorbs into the skin
Apply in upward motion on your neck and decollete
It is vegan and PETA-approved cruelty free.
TL Advanced Peptight Tightening Neck Serum Roller.
Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/peptight-neck-roller
High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula.
Eye Area. Strivectin has many hyperfocused products for the eye area to address any concern. This delicate skin is one of the first to show signs of ageing. StriVectin has developed a range of fantastic eye products, all formulated with NIA-114 to strengthen the skin barrier. The eye products we want to focus on are: Intensive Eye Concentrate for Wrinkles PLUS, Peptight 360 Tightening Eye Serum and Super-C Dark Circle Brightening Eye Serum. More information here: https://strivectin.co.uk/compare-eye-treatments
Super-C Dark Circle Eye Serum
(Caroline Hirons’ favourites)
Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/brightening-eye-serum
Key information/ideation to use to make it relatable:
Did you know that 28% of people in the UK rate Dark Circles as their primary eye concern*? (source: *Independent survey received from Odore UK from 10,007 UK Citizens when signing up to receive a free Strivectin Sample.)
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Targets BOTH blue and brown toned dark circles
Lightweight product, easily layerable
The product is non-comedogenic
It is vegan and PETA-approved cruelty free.
ophthalmologist tested and fragrance-free.
Intensive Eye Concentrate for Wrinkles
Product information, product claims, before & afters and ingredients can be found here:
https://strivectin.co.uk/intensive-eye-plus
Key information/ideation to make it relatable:
See younger-looking eyes starting in just 5 days* (*Based on expert grading when used as directed.)
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Intensively reduces the appearance of crow's feet, under-eye lines, and "eleven" frown lines between the brows
Diminishes the appearance of dark circles
Helps alleviate puffiness
Neutralises the visible effects of blue light
Peptight 360 Tightening Eye Serum
Product information, product claims, before & afters and ingredients can be found here:
https://strivectin.co.uk/peptight-eye-serum
Key information/ideation to make it relatable:
An absolute must-have to tighten your eye area all-around.
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Visibly tightens & firms entire eye area
Now targets creping skin on eyelids
Provides instant cooling & depuffing effects
Brightens & evens tone on eyelids & around eyes
Ophthalmologist tested and fragrance free
- Ensure Product & Label are clearly visible
Framework: 1. Introduce product to your followers 2. share why you love it 3. show why you love it
DO’s & DON’TS
General Do’s and Don’ts
Be authentic and relatable. Use your own tone of voice
Be yourself, wear what you like
Be happy and cheerful
Must clearly label #AD in accordance with the ASA guidelines.
StriVectin product labels must be shown clearly and be readable to the audience. Ensure any content which uses a mirror effect/front camera is returned to normal in post-production.
Products must be used in the manner as instructed by StriVectin
Content to be filmed in high resolution and provided to StriVectin.
Please respond to consumer queries where relevant, directing to the StriVectin channels or StriVectin UK website to purchase.
Please include both branded hashtags in all posts.
DO’s & DON’TS
General Do’s and Don’ts
Be authentic and relatable. Use your own tone of voice
Be yourself, wear what you like
Be happy and cheerful
Must clearly label #AD in accordance with the ASA guidelines.
StriVectin product labels must be shown clearly and be readable to the audience. Ensure any content which uses a mirror effect/front camera is returned to normal in post-production.
Products must be used in the manner as instructed by StriVectin
Content to be filmed in high resolution and provided to StriVectin.
Please respond to consumer queries where relevant, directing to the StriVectin channels or StriVectin UK website to purchase.
Please include both branded hashtags in all posts.
Please tag @strivectinUK in all story frames
Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised.
Don’t be too salesy. Just try to convince your audience by being authentic and relatable.
Don’t include other skincare brands
Don’t use distracting filters
Always use *disclaimer copy to substantiate claims
Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised.
Don’t be too salesy. Just try to convince your audience by being authentic and relatable.
Don’t include other skincare brands
Don’t use distracting filters
Always use *disclaimer copy to substantiate claim
Legal DO’s and DON’TS
Do NOT use "High Risk" words or terms below. "Low Risk" words and terms CAN be used.
DO NOT use words like:
● Activates
● Converts
● Stimulates
● Treats
● Relieves
● Heals
● Soothes
Actives or active ingredient(s)
What should NOT be said in reference to StriVectin:
● Heals (if unqualified)
● Repairs dry skin
● Repairs (damaged) skin
● Repairs the skin’s moisture barrier
● Removes/reduces scars
● Reduces redness
● Any reference to rosacea
● Eliminates or removes age spots or dark spots
● Prevents new spots from appearing
● Prevents the onset/emergence of age spots
● Any impression or reference to skin depigmentation
● References to photo-aging and/or related damage
● Reduce acne /pimples /breakouts
Low Risk. Claims that you CAN use:
● Replenish/Protect the skin’s moisture barrier
● Strengthens the skin barrier
● Improves skin barrier function
● Protects/relieves/soothes dry skin
● Reduces the look of age spots
● Reduces the look of redness
● Moisturizes/hydrates skin
● Diminishes/reduces the look or the signs of aging
● Smoothes wrinkles/visibly reduces wrinkles/reduces the look or appearance of wrinkles
● Targets collagen
● Skin feels/appears firm/lifted
● Improves elasticity/resiliency
● Reduces the look of dark circles
● Visibly reduces under eye puffiness
● Sloughs off dead skin cells/exfoliates skin
● Tightens the appearance of pores
● Visibly reduces pores
● Ingredient/Vitamin/Mineral/Antioxidant produces cosmetic benefit
● Healthy (from an appearance perspective)
● Skin looks and feels healthy
● Visibly firms/tighten skin
About the Products:
Select One Neck Product and a secondary Eye area product.
Neck Area. StriVectin is one of the inly Skincare brands that emphasized on the Neck area in detail with specific care. There are multiple reasons for this and the Neck area is an area that shows signs of aging as one of the first areas. Also, technological impact (looking down on your phone over 100 times a day) is causing a known issue called “Tech neck”. To Target the neck, we have:
TL Advanced Tightening & Brightening Cream for Neck & Decollete PLUS
Product information, product claims, before & afters and ingredients can be found here:
https://www.strivectin.co.uk/tl-neck-cream-plus
Key information/ideation to use to make it relatable:
the cause of Neck skin issues:
Do you look down to your phone a lot and therefore notice horizontal lines?
Do you suffer from
Do you want a Swan Neck but feel like you see a Turkey neck?
Have you neglected your neck?
Did you know that the Neck is the first area to show aging skin?
Did you neglect your neck area and are now regretting this?
Why it’s better? Unlike many Vitamin C serums, this lightweight formula soaks into skin
What attracted you to this product? Why did you want to try it?
Discuss how this product addresses concerns for you?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
The #1 selling Cream exclusively for the Neck And Décolleté in the USA!* (*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department/Specialty, Skincare Brand Sales, Body Part: Neck/Décolleté, Jan. 2018 – September 2021 Combined.)
Always use SPF after
Beautiful consistency that easily absorbs into the skin
Apply in upward motion on your neck and decollete
It is vegan and PETA-approved cruelty free.
TL Advanced Peptight Tightening Neck Serum Roller.
Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/peptight-neck-roller
High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula.
Eye Area. Strivectin has many hyperfocused products for the eye area to address any concern. This delicate skin is one of the first to show signs of ageing. StriVectin has developed a range of fantastic eye products, all formulated with NIA-114 to strengthen the skin barrier. The eye products we want to focus on are: Intensive Eye Concentrate for Wrinkles PLUS, Peptight 360 Tightening Eye Serum and Super-C Dark Circle Brightening Eye Serum. More information here: https://strivectin.co.uk/compare-eye-treatments
Super-C Dark Circle Eye Serum
(Caroline Hirons’ favourites)
Product information, product claims, before & afters and ingredients can be found here: https://strivectin.co.uk/brightening-eye-serum
Key information/ideation to use to make it relatable:
Did you know that 28% of people in the UK rate Dark Circles as their primary eye concern*? (source: *Independent survey received from Odore UK from 10,007 UK Citizens when signing up to receive a free Strivectin Sample.)
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Targets BOTH blue and brown toned dark circles
Lightweight product, easily layerable
The product is non-comedogenic
It is vegan and PETA-approved cruelty free.
ophthalmologist tested and fragrance-free.
Intensive Eye Concentrate for Wrinkles
Product information, product claims, before & afters and ingredients can be found here:
https://strivectin.co.uk/intensive-eye-plus
Key information/ideation to make it relatable:
See younger-looking eyes starting in just 5 days* (*Based on expert grading when used as directed.)
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Intensively reduces the appearance of crow's feet, under-eye lines, and "eleven" frown lines between the brows
Diminishes the appearance of dark circles
Helps alleviate puffiness
Neutralises the visible effects of blue light
Peptight 360 Tightening Eye Serum
Product information, product claims, before & afters and ingredients can be found here:
https://strivectin.co.uk/peptight-eye-serum
Key information/ideation to make it relatable:
An absolute must-have to tighten your eye area all-around.
Discuss how this is a concern for you? Which moments?
Tried other similar products before that didn’t work?
What convinced you? The clinical results? The before & afters?
Why did you need this product so badly?
Then discuss how and when you use this product and how it is helping you
Address some of the common questions people may have about this product:
Visibly tightens & firms entire eye area
Now targets creping skin on eyelids
Provides instant cooling & depuffing effects
Brightens & evens tone on eyelids & around eyes
Ophthalmologist tested and fragrance free
Phase Two: 15sec Instagram Story
Go Live 28th Sep
Product: TL Advanced Peptight Tightening Neck Serum Roller.
High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula; https://strivectin.co.uk/peptight-neck-roller
Product Instructions:
For daily use on the neck, morning and evening.
1. Turn applicator to ‘ON’ position and lightly squeeze to release serum
2. Gently roll over neck and under jawline in an upward motion. Only a thin layer is needed
3. Return applicator to OFF position and continue massaging serum into skin
4. Lightly pat in any excess until absorbed. Use both morning and evening
Task Instructions:
MANDATORY: Must show close-up, relatable image of neck lines in the first few seconds of content. Refer to Alice's video here.
StriVectin product link must appear within first 3sec of video in the ‘final’ video version
Be authentic and relatable using a positive tone of voice
Speak direct to camera
Must speak in testimonial form (first person account). Do not speak as if its a commercial
Must use #AD or #StriVectinPartner for CMA UK compliance
StriVectin product label must be shown clearly and be readable video submitted
Content to be filmed in high resolution with both a clean version (no text overlays or links) and ‘non’ clean version submitted
Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised
Do not include other skincare brands
Do not use distracting filters
Only use royalty-free music
Always use *disclaimer copy to substantiate claims
Legal Instructions.
DO NOT use words or terms below:
● Activates, Converts, Stimulates, Treats, Relieves, Heals, Soothes, Actives or active ingredient(s), Heals (if unqualified), Repairs dry skin, Repairs (damaged) skin, Repairs the skin’s moisture barrier, Removes/reduces scars, Reduces redness, Any reference to rosacea, Eliminates or removes age spots or dark spots, Prevents new spots from appearing, Prevents the onset/emergence of age spots, Any impression or reference to skin depigmentation, References to photo-aging and/or related damage, Reduce acne /pimples /breakouts
Claims you CAN use: (TL Advanced Peptight Tightening Neck Serum Roller)
● Clinically proven to improve the appearance of horizontal neck lines, sagging and skin texture*
93% reported neck lines appeared softer**
90% reported neck looks firmer***
100% reported skin texture feels smoother***
* BASED ON EXPERT GRADING ON 33 PANELISTS AFTER 8 WEEKS
**BASED ON SELF-ASSESSMENT QUESTIONNAIRE ON 33 PANELISTS AFTER 4 WEEKS
***Based on self-assessment questionnaire on 33 panelists after 8 weeks
High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula; https://strivectin.co.uk/peptight-neck-roller
Product Instructions:
For daily use on the neck, morning and evening.
1. Turn applicator to ‘ON’ position and lightly squeeze to release serum
2. Gently roll over neck and under jawline in an upward motion. Only a thin layer is needed
3. Return applicator to OFF position and continue massaging serum into skin
4. Lightly pat in any excess until absorbed. Use both morning and evening
Task Instructions:
MANDATORY: Must show close-up, relatable image of neck lines in the first few seconds of content. Refer to Alice's video here.
StriVectin product link must appear within first 3sec of video in the ‘final’ video version
Be authentic and relatable using a positive tone of voice
Speak direct to camera
Must speak in testimonial form (first person account). Do not speak as if its a commercial
Must use #AD or #StriVectinPartner for CMA UK compliance
StriVectin product label must be shown clearly and be readable video submitted
Content to be filmed in high resolution with both a clean version (no text overlays or links) and ‘non’ clean version submitted
Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised
Do not include other skincare brands
Do not use distracting filters
Only use royalty-free music
Always use *disclaimer copy to substantiate claims
Legal Instructions.
DO NOT use words or terms below:
● Activates, Converts, Stimulates, Treats, Relieves, Heals, Soothes, Actives or active ingredient(s), Heals (if unqualified), Repairs dry skin, Repairs (damaged) skin, Repairs the skin’s moisture barrier, Removes/reduces scars, Reduces redness, Any reference to rosacea, Eliminates or removes age spots or dark spots, Prevents new spots from appearing, Prevents the onset/emergence of age spots, Any impression or reference to skin depigmentation, References to photo-aging and/or related damage, Reduce acne /pimples /breakouts
Claims you CAN use: (TL Advanced Peptight Tightening Neck Serum Roller)
● Clinically proven to improve the appearance of horizontal neck lines, sagging and skin texture*
93% reported neck lines appeared softer**
90% reported neck looks firmer***
100% reported skin texture feels smoother***
* BASED ON EXPERT GRADING ON 33 PANELISTS AFTER 8 WEEKS
**BASED ON SELF-ASSESSMENT QUESTIONNAIRE ON 33 PANELISTS AFTER 4 WEEKS
***Based on self-assessment questionnaire on 33 panelists after 8 weeks
Phase Two: 45-60sec Instagram Story
Go Live 28th Sep
Product: TL Advanced Peptight Tightening Neck Serum Roller.
High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula; https://strivectin.co.uk/peptight-neck-roller
Product Instructions:
For daily use on the neck, morning and evening.
1. Turn applicator to ‘ON’ position and lightly squeeze to release serum
2. Gently roll over neck and under jawline in an upward motion. Only a thin layer is needed
3. Return applicator to OFF position and continue massaging serum into skin
4. Lightly pat in any excess until absorbed. Use both morning and evening
Task Instructions:
MANDATORY: Must show close-up, relatable image of neck lines in the first few seconds of content. Refer to Alice's video here.
StriVectin product link must appear within first 3sec of video in the ‘final’ video version
Be authentic and relatable using a positive tone of voice
Speak direct to camera
Must speak in testimonial form (first person account). Do not speak as if its a commercial
Must use #AD or #StriVectinPartner for CMA UK compliance
StriVectin product label must be shown clearly and be readable video submitted
Content to be filmed in high resolution with both a clean version (no text overlays or links) and ‘non’ clean version submitted
Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised
Do not include other skincare brands
Do not use distracting filters
Only use royalty-free music
Always use *disclaimer copy to substantiate claims
Legal Instructions
DO NOT use words or terms below:
● Activates, Converts, Stimulates, Treats, Relieves, Heals, Soothes, Actives or active ingredient(s), Heals (if unqualified), Repairs dry skin, Repairs (damaged) skin, Repairs the skin’s moisture barrier, Removes/reduces scars, Reduces redness, Any reference to rosacea, Eliminates or removes age spots or dark spots, Prevents new spots from appearing, Prevents the onset/emergence of age spots, Any impression or reference to skin depigmentation, References to photo-aging and/or related damage, Reduce acne /pimples /breakouts
Claims you CAN use: (TL Advanced Peptight Tightening Neck Serum Roller)
● Clinically proven to improve the appearance of horizontal neck lines, sagging and skin texture*
93% reported neck lines appeared softer**
90% reported neck looks firmer***
100% reported skin texture feels smoother***
* BASED ON EXPERT GRADING ON 33 PANELISTS AFTER 8 WEEKS
**BASED ON SELF-ASSESSMENT QUESTIONNAIRE ON 33 PANELISTS AFTER 4 WEEKS
***Based on self-assessment questionnaire on 33 panelists after 8 weeks
High-tech smoothing & tightening for the neck & jawline, rolled into one with a comfortable metal rolling applicator in a lightweight serum formula; https://strivectin.co.uk/peptight-neck-roller
Product Instructions:
For daily use on the neck, morning and evening.
1. Turn applicator to ‘ON’ position and lightly squeeze to release serum
2. Gently roll over neck and under jawline in an upward motion. Only a thin layer is needed
3. Return applicator to OFF position and continue massaging serum into skin
4. Lightly pat in any excess until absorbed. Use both morning and evening
Task Instructions:
MANDATORY: Must show close-up, relatable image of neck lines in the first few seconds of content. Refer to Alice's video here.
StriVectin product link must appear within first 3sec of video in the ‘final’ video version
Be authentic and relatable using a positive tone of voice
Speak direct to camera
Must speak in testimonial form (first person account). Do not speak as if its a commercial
Must use #AD or #StriVectinPartner for CMA UK compliance
StriVectin product label must be shown clearly and be readable video submitted
Content to be filmed in high resolution with both a clean version (no text overlays or links) and ‘non’ clean version submitted
Please ensure StriVectin is written with the with both ‘S’ and ‘V’ capitalised
Do not include other skincare brands
Do not use distracting filters
Only use royalty-free music
Always use *disclaimer copy to substantiate claims
Legal Instructions
DO NOT use words or terms below:
● Activates, Converts, Stimulates, Treats, Relieves, Heals, Soothes, Actives or active ingredient(s), Heals (if unqualified), Repairs dry skin, Repairs (damaged) skin, Repairs the skin’s moisture barrier, Removes/reduces scars, Reduces redness, Any reference to rosacea, Eliminates or removes age spots or dark spots, Prevents new spots from appearing, Prevents the onset/emergence of age spots, Any impression or reference to skin depigmentation, References to photo-aging and/or related damage, Reduce acne /pimples /breakouts
Claims you CAN use: (TL Advanced Peptight Tightening Neck Serum Roller)
● Clinically proven to improve the appearance of horizontal neck lines, sagging and skin texture*
93% reported neck lines appeared softer**
90% reported neck looks firmer***
100% reported skin texture feels smoother***
* BASED ON EXPERT GRADING ON 33 PANELISTS AFTER 8 WEEKS
**BASED ON SELF-ASSESSMENT QUESTIONNAIRE ON 33 PANELISTS AFTER 4 WEEKS
***Based on self-assessment questionnaire on 33 panelists after 8 weeks