Color Street: 4th of July Collection

Color Street
Say goodbye to smudged, wet nails and hello to your new go-to polish brand - Color Street. Whether you're feeling a neutral look or want to switch it up with the latest nail art trend or fun glitter ombre - there's no limit to the looks you can achieve with Color Street nail strips. We offer a full range of nail art designs, glitters, solids, and even French manicures. Did we mention our strips are 100%-real nail polish? That's right - each strip is 95%-dried and includes a base, color and topcoat - saving you the steep cost and time commitment of a salon manicure without compromising the beautiful results. So sit back, relax, and treat yourself to vibrant, glossy tips with Color Street nail polish strips. Wet nails? We don't know her. We are #ColorStreet.

What You Need To Know About Color Street:

  • Color Street 100%-real nail polish strips are the easiest way to treat yourself to a salon-quality manicure at home or while on the go. No mess, no tools, and no heat required.
  • Everything you need to do your Color Street manicure is included with your sets. Easy to travel - product packaging the size of a standard postcard.
  • Color Street 100%-nail polish strips are easy to remove with any nail polish remover. Unlike press-ons, gels or acrylics that are highly damaging to your nails.
  • Color Street nail polish strips are available in a huge range of solid shades, glitters, shimmers, ombres and nail art with new limited edition collections introduced each month!
  • Our nail polish strips are vibrant, glossy, and keep their good looks up to 10-days.
  • Available online only.
  • Buy 3, Get 1 FREE! Treat yourself to 3-Color Street solids, glitter, or nail art design sets and get one on us.
  • Buy 1, Get 1 FREE! Treat yourself to a Color Street French manicure set, and get one on us.
  • There’s no limit to the number of nail looks you can create with Color Street nail strips. You can easily layer, cut, and mix-and-match colors and designs depending on your mood.
The Collection:
  • Plaid in the USA, a shimmering porcelain white base featuring a denim blue and ribbon red gingham check.
  • Red White and Belle, Red, White, and Belle, a glittered American flag French set with a clear base.
  • Firecracker Pop, red, white, and blue ombré with iridescent glitter.
  • Free for All, a shimmering steel silver with berry blue stripes and cherry red star patterns.
  • Firework Glow, a rich sapphire blue with a glittered finish.
  • Let Freedom Bling, a ruby red coated in striking glitter.
  • Sunflower Child, a shimmering white with bumblebee yellow and navy polka-dots and sunflower motifs
  • Blue Jean Baby, a pale blue and classic denim.
Campaign Goal:
Our goal with this initiative is to get more people in the United States and Canada to purchase and adopt Color Street products into their beauty care and nail routines.

To get there, we’d like to partner up with influencers whose content can be classified as lifestyle, beauty, and fashion. Someone who can authentically post about wanting to make their nails beautiful for any occasion.

Content and Deliverables:
We wish to partner up with influencers long-term, and thus, have you produce a variety of assets — ranging from videos to Instagram stories and photos.

We expect all of it to be aesthetically pleasing, explaining how Color Street works, with personal reasoning as to why you love it. Describing the advantages of the easy steps on how to use the products, how beautiful the end results are, and all the different styles available.


We would like content live within one week of contracting..
Content inspiration for this campaign
Social posts
Story: New Collection
Go Live 7th Jul
Reels: 4th of July
Go Live 19th Jun
Using one of the proposed thought-starters (or a similar narrative of your own design), you will create 1 Reels for Color Street, highlighting its features and benefits.

KEY MESSAGES: Sharing Color Street 4th of July collection with the buy 3 get 1 free sale.

Regardless of which two thought-starters you choose, the product will need to be front and centre
Clickthrough URLs will be provided at a later date.
Please do your best to show the product in the first 3 seconds
Stories are to be 10 to 15 seconds
Dimensions are to be 9x16
Story: 4th of July
Go Live 19th Jun
Using one of the proposed thought-starters (or a similar narrative of your own design), you will create 1 story for ColorStreet, highlighting its features and benefits.

KEY MESSAGES: Please share the buy 3 get 1 free sale.

Regardless of which two thought-starters you choose, the product will need to be front and centre
Clickthrough URLs will be provided at a later date.
Please do your best to show the product in the first 3 seconds
Stories are to be 10 to 15 seconds
Dimensions are to be 9x16
Story: Evergreen Content
Go Live 21st Jun
Please do a general unboxing highlighting the product benefits with the key message of buy 3 get 1 free sale.

The product will need to be front and centre
Clickthrough URLs will be provided at a later date.
Please do your best to show the product in the first 3 seconds
Stories are to be 10 to 15 seconds
Dimensions are to be 9x16
Story: Image with Buy 3 Get 1 Free
Go Live 19th Jun