Full Fibre broadband with EE: Smart home, sorted

Campaign Type

Paid

Set your desired compensation when applying to the campaign.

Apply to Campaign

90 days

Paid Social Usage Rights

180 days

Organic Usage Rights

The Goal:

Drive increased consideration of EE broadband – specifically Full Fibre broadband with halo effect for copper broadband

About the Campaign:

Introduce EE as a credible broadband provider. You know us for being the UK’s best network for 8 years running and powering all your mobile needs but now we are playing a bigger role inside the home, wanting to connect customers and all the demands of their increasingly smart homes. Convince the sceptics by leaning on BT credentials – we use the same reliable broadband technology that millions of BT customers use every day, so they can trust EE to deliver fast, reliable broadband.

Message Structure:

Please use the following structure for the messaging for your content-

You can count on EE Full Fibre
Get the broadband speeds you pay for, even at peak times
Powered by BT

Content thought starters:

Content from creators should feel totally real, organic and natural – feel like genuine advocates of the EE brand and all the benefits of its Full Fibre broadband.
Content has to include the BT credentials. It should be landed upfront and at the end of each piece of content – the creators should refer to this as ‘broadband, powered by BT’.

Content Deliverables:

You'll be creating the below pieces of content. You can find more details on each of them in the task section.

1x Instagram Story
1x Instagram Reel
1x Instagram In-feed carousel

Content Brief:

Using the messaging structure above, we'd like you to use a content format we like to call Show & Sell - Show your EE product in the first 3 seconds & tell the 2 things that you love most about it. Make sure you mention the EE brand within the first 3 seconds.

Different themes that can be used to help bring the use of Full Fibre broadband to life

Supporting Children’s learning - Offering your children the right support as they grow, develop and achieve
Working well anywhere - The ability, from student to startup, to work well wherever you want or need to
Home is the hub of your life - Making your homes work for you as the springboard for your life
Gaming unleashed - Exploring the virtual worlds that enable you to play beyond boundaries

Campaign Timeline:

This will be a 2- to 3-week-long campaign which will follow the below timeline:

Day 1: Open for applications
Day 5: If you’re selected, you’ll receive a contract from within the platform that you’ll have 48 hours to accept.
Day 8: You’ll receive further instructions on product shipments and/or any additional content guidelines.
Day 15: You’ll have 7 days to create the first draft of the content and upload here for review and approval
Day 21: If content is approved, you can post it live on your social accounts. If there are any revisions required, you’ll be given another 72 hours to make the required changes and upload again for submission.

Content inspiration for this campaign

Social posts