The Collagen Co. Glow Shakes | Black Friday & Cyber Monday

Creator Brief: The Collagen Co. Glow Shakes | Black Friday & Cyber Monday (BFCM)

About The Collagen Co.

The Collagen Co. brings beauty and wellness together through Beauty Nutrition: great tasting collagen supplements and daily nutrition designed to help you glow from the inside out.

Our website: us.thecollagen.co

Campaign Goal

Drive sales to our website during our BFCM sale. This time we want to go beyond the usual wellness messaging and reach women who don't think of themselves as protein, collagen or wellness people yet.

Your content should:

• Open with a relatable life moment, tension or entertainment idea

• Bring in Glow Shakes once the viewer is invested, and let the taste, convenience and product facts do the convincing

• Close with The Collagen Co.'s Biggest Black Friday Sale Ever: Up to 50% Off

What You're Featuring

Glow Shakes: a nutritionally complete meal that makes weight management and hitting your daily protein goals simple, convenient and seriously indulgent. Creamy, satisfying and ready in 60 seconds. Supports hair, skin and nails, managing cravings, feeling full, and filling nutrient gaps for GLP-1 users.

Each meal delivers: 29g of protein, 17.5g of collagen, 24 vitamins and minerals, 5g+ of prebiotic fiber, less than 1g of sugar per serving. Cheaper than takeout.

Creative Direction

Real routines, real kitchens, real life. Your personality first, Glow Shakes as the hero of your routine, not a staged product shoot. Each creator leads with one distinct audience tension, so we are not all saying "busy morning".

Content Ideas

Pick ONE angle as your lead, ideally one that is true to your life.

Expansion Angles

The Accidental Convert: "I only tried this because my friend's drink looked cute. I didn't expect it to become the breakfast I actually stick to." Low expectations, then taste and convenience turn a trial into a routine.

Protein for Non-Gym Girls: "I thought protein was for people lifting heavy weights. Turns out it was what my rushed mornings were missing." Protein as ordinary breakfast, not sports nutrition.

The Anti-Supplement Girl: "I have a drawer full of supplements I never remember to take. This is the first one I genuinely look forward to."

Beauty Girl Meets Breakfast: "I never skip skincare, but I constantly skip breakfast." Lead with beauty, then reveal the nutrition.

The Desk-Lunch Rescue: "My lunch break is usually seven minutes between calls." Versus skipped meals, snack-drawer lunches and pricey delivery.

Cooking for One: "I'm not making an entire meal just for myself, but I also don't want toast again."

The Beauty Budget Edit: "I'm done buying products that only do one thing." Show the crowded shelf, simplify around protein plus collagen.

The Label-Reader Skeptic: "Pretty packaging doesn't convince me. Here's what made me turn the tub around and actually buy it."

The Imperfect Morning: "This is what my morning really looks like." Untidy kitchen, late school run, real interruptions. It wins because it fits the chaos.

The Seven-Day Newbie Diary: "I gave this seven days to earn a place in my kitchen." Day 1 taste, day 3 the usage moment, day 7 why it lasted. No dramatic physical claims.

My Friend Was Right: "My friend would not stop talking about this, so I made her prove it."

The Black Friday Permission Slip: "I've been collagen-curious, but I wasn't paying full price to find out."

Big Creative Swings

Beauty Creator x Foodie Creator: "We bought the same shake for completely different reasons." Split-screen reactions and verdicts. It satisfies both.

Things I'm No Longer Pretending I'll Do: "I'm not waking up at 5am, meal-prepping on Sunday or taking twelve supplements." Rapid cuts, then the one habit that survived: a 60-second shake.

The Product My Household Keeps Stealing: "I bought this for myself. Apparently that was optimistic." Disappearing servings, an empty shaker, someone caught mid-sip.

The Friend Who Made Me Try It: "She ordered it. I judged her. Then I stole a sip." A real exchange between a believer and a skeptic.

Classic Hooks

Still welcome: 29g of protein before 9am, weight management, and protein support on GLP-1.

Key Sale Messages

Use BFCM as your close, not your opening line.

• The Collagen Co. Black Friday Sale. Biggest Sale Ever. Up to 50% off!

• Don't pay full price! Biggest Sale of the year. Up to 50% off!

Tips for Success

• Pour the Glow Shake into a clear glass to show its creamy texture

• Take a sip, describe the taste and feature the blue shaker

• Film in natural light with packaging clearly visible

• Only use a hook that is true for you. Results and transformations must reflect your real experience

Caption Guidelines

The protein hack that takes less than a minute to make AND is so delicious! @thecollagen.co's Glow Shakes have 29g of protein and 17.5g of collagen for my hair, skin and nails. Shop their Massive Black Friday Sale and get up to 50% off, hurry! #AD

• Tag @thecollagen.co and include #AD

Video Requirements

• 30 to 40 seconds, delivered in 9:16 and 4:5

• On-screen captions on all final videos

• Supply all raw footage, including talking-to-camera clips and B-roll

DOs and DON'Ts

• DO use the Glow Shakes we send, speak from your own experience and mention the BFCM sale

• DON'T name prescription drug brands, mention competitors, post before approval or use copyrighted music or third party effects

Exclusivity

• No sponsored content for other collagen, protein or supplement brands 7 days before or after your The Collagen Co. content

• No sponsored content of any kind 24 hours either side of your post